Improving your vision. Improving your life.
The Maloney-Shamie Vision Institute
Ophthalmology
Beverly Hills, CA
- Design
- Photography
- Video
- SEO
- Digital Advertising
- Social Media
- Custom HTML
- Responsive Design
2019
Project Mission Create a robust and informative online presence.
Drs. Maloney and Shamie intended for their vision institute to be the final stop for patients experiencing difficulty finding the optometry answers they were looking for. Reassuring vibes and confident copy were the orders of the day for this gorgeous new site.
Building Trust Through Imagery Communicating an unparalleled level of expertise.
Vision correction can be something of a process, and Dr. Maloney’s Vision Institute is the end of the line. We wanted to convey all the confidence and personability that come along with this staff’s impressive level of experience, for a reassuring and comforting look and feel.






UI Guide | Style, Typography, Color Palette Calming colors for a classy atmosphere.
The Vision Institute was designed to offer visitors a sense of reassuring confidence, so we opted for a cool and calming color palette that features deep greens and dark navy blues, offset by the white space and soft, slate-grey detailing. Two sans-serif fonts, Montserrat and Cormorant, add a touch of modernity and directness to the copy.