Project Mission Building a reassuring space for visitors.

About Face is a welcoming and relaxing injectable medspa that specializes in a number of non-surgical rejuvenation procedures, so our goal was to create an online presence as fresh and invigorating as one of the many services they offer.

Design & Layout Clean, breathable and easy to navigate.

Simplicity and ease of use were our chief concerns with the About Face website, so we focused on a highly breathable design with lots of white space, making the copy especially easy to digest. Navy blues with brushed gold accents helped foster a sophisticated, classy ambiance.

Building Trust Through Imagery Creating a personal connection through expert photography.

About Face distinguishes itself from its competitors with an impressively experienced staff, so we decided early on that they should be an important aspect of this site’s visual identity. Attractive models paired with plentiful shots of the staff and office helped us build a trusting and reassuring atmosphere.

UI Guide | Style, Typography, Color Palette Developing an air of high-end sophistication.

Luxury and sophistication were two of our focus points when it came to the look and feel of the About Face website, so we focused on a combination of navy blues with gold accents. Combining this colorway with Montserrat for our headlines and the ultra-hip Proxima Nova for body text further enabled us to suggest a sense of high-end, yet approachable modernity.

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About Face

Project Mission Building a reassuring space for visitors.

Design & Layout Clean, breathable and easy to navigate.

Building Trust Through Imagery Creating a personal connection through expert photography.

UI Guide | Style, Typography, Color Palette Developing an air of high-end sophistication.

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