08

Mar

Social Media Mistakes That Stunt Brand Growth

Social media builds brands and businesses when it's done smartly and consistently.This quick list covers some of the more common mistakes that do the opposite, according to social specialists at Studio 3 Marketing.These snags and snafus can turn social spend into an expen...

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08

Mar

Best Social Media Apps for Brands and Businesses

Social media is undeniably part of building a recognized and respected brand or business.An active social presence says a brand is likely authentic and that a business is alive and well: Its people are real and relatable, and its products are being shipped.Several social sites...

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08

Mar

What 20,000 Job Cuts Mean for Marketers and Content Creators

Some 20,000 media jobs were lost last year, and current estimates suggest that number could be even higher this year.For most, website traffic dropped and advertising revenue followed, eventually cutting jobs and shuttering whole news outlets—The Messenger and Vice among t...

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08

Mar

Image says SEO on a computer chip or mother board.

State of Search: A Summary of Changes and Advice for CEOs & SEOs

Back-to-back Google algorithm updates changed the search landscape in late 2023, leading into 2024.Change is the only constant for Google, but its recent updates were particularly dramatic.This summary covers key changes and how you can capitalize on them.For context, Google i...

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06

Dec

How & Why to Optimize Your Google Business Profile

People go to Google for answers. Accurate and helpful answers.The best this, the closest that.Sure, Google is manic and mysterious, but it does make it free and fairly easy for a business to at least make its mark online.What a Google Business Profile IsGoogle's Busines...

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06

Dec

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How to Write a Blog Worth Reading (and Ranking)

Anyone with a commercial presence on the internet has been told to “blog.”Why? How? How often? For how long?This article—and it is a blog—answers that for a brand or business.These 15 tips will help you write blogs worth reading and worthy of ranking i...

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01

Dec

Brand Marketing Mistakes With the Biggest Impact on Growth, Revenue, Retention

These big-picture marketing mistakes cost more revenue, growth, and loss of loyalty than most others combined.According to more than a decade spent building brands.Thus these are also the areas where smartly made changes will usually produce the biggest impact on brand growth...

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01

Dec

When and Why to Hire an Ecommerce Marketing Agency

They say you have to spend money to make money.And what better place to do that than the internet, where 5 billion customers will give brands more than $6.3 trillion dollars this year alone.They also say if it was easy, everyone would be doing it.And they are — with 4-mi...

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01

Dec

Brainstorm a ‘Baller’ Brand Name. Or a Brilliant One.

Whether you're hoping to launch the next unicorn, create a novel product, or add something to your existing list of deliverables, you’ve gotta call it something.Something, but never just anything.That you know, and you’re here for it.So here’s Chapter O...

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09

Oct

4 Email Marketing Myths to ‘Unsubscribe’ From in 2023

Email marketing targets the bottom of your marketing funnel but should be on the top of your mind.Dollar-for-dollar, it is one of the highest ROI marketing tools at your disposal.Time and effort built your email list; money and clients are what's now in it for you.The ar...

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