29

May

State of Search: A Summary of Changes and Advice for CEOs & SEOs

Back-to-back Google algorithm updates changed the search landscape in late 2023, leading into 2024.Change is the only constant for Google, but its recent updates were particularly dramatic.This summary covers key changes and how you can capitalize on them.For context, Google i...

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29

May

How & Why to Optimize Your Google Business Profile

People go to Google for answers. Accurate and helpful answers.The best this, the closest that.Sure, Google is manic and mysterious, but it does make it free and fairly easy for a business to at least make its mark online.What a Google Business Profile IsGoogle's Busines...

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29

May

a blue background with the word blog in the middle

How to Write a Blog Worth Reading (and Ranking)

Anyone with a commercial presence on the internet has been told to “blog.”Why? How? How often? For how long?This article—and it is a blog—answers that for a brand or business.These 15 tips will help you write blogs worth reading and worthy of ranking i...

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