Social media is no longer an option for businesses. With people around the globe using social platforms to interact with brands, it is the single most effective way to reach new audiences and drive your business forward. And considering that there are currently 600 million people on Instagram, 2 billion people on Facebook, and 328 million people on Twitter, failing to strategically and aggressively take advantage of social represents a massive missed opportunity.
Social media is a powerful tool, but it’s not plug-and-play. For social media to effectively expand your reach, it must be done right. You need to engage thoughtfully and consistently with your demographic, regularly post original content that resonates with your market, and partner with credible and established influencers.
This is no small feat when you’ve got a business to run – which is why outsourcing to social media experts is a smart strategy. At Studio III, we take over social for our clients and harness the power of meaningful connections to grow their audiences, strengthen their influence – and ultimately drive sales.
The right platforms for your company depend entirely on your industry, market and goals. The social media team at Studio III is well-versed in the nuances and advantages of each platform and will devise a custom, results-driven strategy that makes sense for you.
Instagram’s potential for business is massive. Users have shared over 40 billion photos to date and share an average of 95 million photos and videos each day. Regarding use, 51 percent of users access the platform daily and 35 percent access it several times a day. After viewing an ad on Instagram, 75 percent of users take action, such as visiting a website.
Facebook remains one of the largest social media networks in existence, with an astounding 4.75 billion pieces of content shared daily. Every 60 seconds, 510,000 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded. What’s more, Facebook users are extremely interested in business pages, with 71 percent following businesses for promotions and 66 percent following them for updates on new products.
Twitter is where people go to talk about the topics that matter to them. There are currently 241 million active users and they spend an average of 170 minutes on the platform each month. Because tweets that include photos and links receive 150 percent more engagement than tweets that are only text, it’s important to share original graphic designs and branded photos when posting on Twitter.
When you partner with Studio III for social media management, we take care of everything. At the onset, we create a custom big-picture strategy just for you – identifying your demographics, refining your messaging, and creating compelling themes for your campaigns. From there, we:
Studio III is a leading influencer marketing agency. We help companies partner with people who have large followings on social networks (also known as influencers) to promote their services in a way that feels organic. The strategy leverages the reality that today’s consumers trust each other far more than they trust brands.
Influencer marketing is a buzzword that isn’t going away any time soon. The strategy is poised for explosive growth over the next few years. Consider the following:
Consumers are dubious of company content. They want to know what real people think of your brand. Partnering with prominent individuals on social media is a sustainable way to sway the narrative in your favor. It gives you a direct line to your customers, which is invaluable in today’s marketplace.
With a massive roster of influencers in our network and innovative software that allows us to quickly and accurately identify people in your target locations, we have the technology, connections and expertise necessary to ensure that your influencer marketing initiatives are a success. Here’s a quick look at our process: