Young adults ages 18 to 24 spend an average of 186 minutes a day on Social Media, and adults 65 and older still average 102 minutes, proof that no age group is truly offline anymore. With 246 million Facebook users, 171 million on Instagram, and 135 million on TikTok, out of a US population of 340 million, injury firms have a direct line to nearly every potential client and referral source imaginable.
Turnbull Moak Pendergrass Be Social. People Are Influenced By People.
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What Personal Injury Social Media Requires
Social content for injury firms carries real ethical guardrails that other industries don't face. Case results, settlement amounts, and client testimonials can be powerful, but only when shared with written client consent and in line with state bar advertising rules, never framed as guarantees. Different platforms also serve different purposes here: Facebook tends to work best for community trust and testimonials, LinkedIn for case commentary and referral relationships with other attorneys, while Instagram and TikTok reach people earlier, before they've even thought about needing a lawyer. Our approach accounts for both the compliance requirements and the platform-specific strategy this industry requires.

S3 Approach to Social Media More Clients Starts With More Connections
Awareness comes first, then engagement, then conversion; that's the marketing funnel every firm works within, whether they realize it or not. For injury firms specifically, expanding the top of that funnel matters most, since most people don't think about hiring an attorney until they actually need one. Social Media reaches future clients affordably, right where they're already scrolling, long before an accident ever happens.
Supporting Services
Marketing Is Storytelling
Facts tell. Stories sell. A firm's marketing can list every practice area and case result it wants, but what actually moves someone is picturing themselves with real support after an accident, not alone against an insurance company. Social Media gives injury firms a place to build that feeling, turning reputation into something people relate to rather than just recognize.
Authenticity Above All
We all have a 'spidey sense' for spotting something fake, and Social Media makes that sense sharper than ever. 'Be yourself' isn't just good advice here; it's the whole strategy. If your firm's culture is genuinely lighthearted, let that show. If your attorneys are natural educators, lead with knowledge that people can use. There's no single right approach; just don’t pretend to be something your firm isn't.
Budget for Boosting
Facebook and Instagram have both monetized their feeds, and organic reach has shrunk because of it. Posting content for your firm and hoping past clients or referral sources happen to see it rarely works anymore. Strategic ad spend to 'boost' key posts is what actually gets your firm in front of more people and grows a following worth having.
Choosing the Right Platform
Every Social platform differs in audience demographics and what content actually performs well. Success for injury firms starts with matching business goals, whether that's brand awareness or referral growth, to the platform best suited to achieve them.
Social Media for Law Firms Full Funnel Strategies for Today’s Marketplace
It used to be that an injury firm could succeed by being a one-trick pony, relying only on bottom-funnel tactics like Digital Ads or SEO. Today's markets are too competitive for that. Firms that excel now invest in top-funnel strategies, too. Branded channels can get expensive, but Social Media remains a top-funnel strategy any firm can access with ingenuity and the right approach.
Social Filming Service
Video content is essential to succeeding on Social Media, but most attorneys don't have hours to spend brainstorming ideas and filming. Studio 3's on-location Social Filming service solves that problem directly, capturing months of video content for your firm in just one or two days.
Boosting Strategy
Most Social platforms now operate on a pay-for-play model, so a firm needs a realistic monthly budget set aside to "boost" key posts strategically. That spend drives views, engagement, and follower growth in ways organic posting alone can't. Strong content paired with a smart "boosting" strategy makes a meaningful difference for injury firms.
S3 Social Media Specialities A Dozen Strong With a Decade of Results
Studio 3's in-house Social Media team, more than a dozen specialists strong, manages content creation and strategy for clients across the country. S3 Social has helped hundreds of firms transform their online presence; some grew from zero followers to over 100,000, while others went from minimal engagement to content that regularly gets shared and reaches new audiences.
S3 Creative + S3 Social
S3 Social works from the same creative platforms used to build Studio 3 websites, which matters most when a firm starts a redesign. That's when we also shape strategy and creative for Social Media, Email Marketing, and Digital Ads simultaneously, so every channel launches together as one unified brand, not five disconnected efforts.
S3 Feed: News & Education Successful Social Begins With Brand, Not Trends

Turnbull Moak Pendergrass
Case Study Turnbull Moak Pendergrass
Having represented clients in 36 states and taking more than 115 jury trials to verdict, there are few plaintiff’s firms in the country that match the courtroom record of Turnbull Moak Pendergrass. Their cases often involve high-stakes litigation, advocating for everyday people faced with extraordinary circumstances, up against some of the world’s largest corporations.
Each of the firm’s three...
31x Social CTR
91:48 Master Class Run-time
2.1x Industry Avg Open Rate
On-Location Filming for Social Video Content
One Day, Months of Content
Studio 3’s social team can capture months of content in just one or two days of on-location filming.
On-Location in Anywhere, USA
Authentic content works best. We travel nationwide to film in your environment and make the process convenient.
Training You and Your Team
While our shoots can be ongoing, the model is designed to train your team to handle filming themselves.
Sharing and Conversions
Video is shared up to 12× more than static posts. Our Social Filming boosts engagement, clicks, and conversions.
Supporting Services

S3 Client Experience Your marketing partner should be communicative, proactive and effective
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Services
S3 Core Services More Marketing Services
Branding
Brand insights and guidelines to shape how potential clients see you.
Website Design (UI/UX)
Best-in-class websites designed to impress, built for performance marketing.
S3 Video & Photography
Custom visual assets to tell your brand story and connect with potential clients.
Search Engine Optimization (SEO)
Become visible everywhere and every time potential clients are searching for your services.
Digital Advertising
Show up at the top of search results when clients are looking for the services you offer.
Email Marketing
Take advantage of the highest ROI, most economical marketing channel in digital.
Patient Acquisition Coaching
Tailored consultations to get more patient bookings from existing leads
S3 Lead Management (LeadLoop™)
Software to streamline lead management and connect marketing to revenue.
S3 Multi-Location Technology
Web and performance marketing crafted for multi-location business.
S3 Content Platform
Break the paradigm of template-looking websites and blocks of text no one reads.
AI Search Optimization
AI Search Optimization helps brands get found and cited by AI tools like ChatGPT and Google AI Overviews.






















