This is the first in what we're calling our Shop Talk series, candid conversations where we sit in on the kind of back-and-forth these specialists have with each other all the time, just usually without any flies on the wall. This round, that meant Michael Eiden - VP of Digital A...
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For those of you who don't know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally...
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In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users...
Read ArticleThis is the first in what we're calling our Shop Talk series, candid conversations where we sit in on the kind of back-and-forth these specialists have with each other all the time, just usually without any flies on the wall. This round, that meant Michael Eiden - VP of Digital Ads, Gabriel Marrazzo - Digital Advertising Growth Director, and Sean Bell - Digital Ads Director (Legal). Here's what came out of it.
For those of you who don’t know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally, it’s the same year Studio 3 was founded.
In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users.
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