If your keyword rankings have looked a little different day to day, you're not imagining it. Over the past year, Google has changed both how it generates search results and how much ranking data can be pulled at once. A "position" for a keyword isn't the fixed, universal number i...
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It's one of the most common questions we hear from firms that are ready to grow: "We handle cases across three counties, so can we just add those cities to the SEO plan? " A firm based in one city wants to reach clients in the next one over. So why does the website only show up in...
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Most small businesses compete on their block before they compete anywhere else. A coffee shop, a plumber, a boutique, a dentist, none of them need to outrank a national chain in general search results nearly as much as they need to show up when someone nearby searches for exactly...
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Someone searching "DUI attorney" without a city attached is rare. Most legal searches carry location baked in, whether it's typed outright or inferred from the device doing the searching, which makes the local map pack one of the highest-value pieces of real estate a firm can occ...
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A patient searching for a new doctor rarely types a generic query. It's "pediatrician accepting new patients near me" or "orthopedic urgent care open Saturday," and Google's local results, not the ten blue links, are what actually answer that search. Ranking there depends on a di...
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AI website builders have gotten good at producing something polished in a matter of hours. What they haven't necessarily solved, and what most business owners don't think to ask, is whether the site gives search engines what they need to find and understand its pages. Those are t...
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It's one of the most common questions we hear from clients who are ready to grow: “In addition to the city where we have a physical office in, can we just add a few more cities to the SEO plan? ” A business operating in one city wants to reach the next one over. So why does the we...
Read Article
Three weeks ago I had a facelift and a laser treatment. I'd never had any type of laser treatment before, despite over a decade in this industry and overseeing tens of millions of dollars in surgical and non-surgical revenue. This entire recent patient experience has been full of...
Read Article
Two questions come up more than any others when a law firm starts considering SEO: how long it actually takes, and what it's supposed to generate once it starts working. Both get vague answers more often than they should. Most agencies default to "it depends" rather than explaini...
Read Article
For most of the past decade, social media and SEO lived in separate conversations. The SEO team worried about keywords, backlinks, and technical site health. The social team focused on engagement, content cadence, and community. Both had their own goals, their own metrics, and no...
Read ArticleIf your keyword rankings have looked a little different day to day, you're not imagining it. Over the past year, Google has changed both how it generates search results and how much ranking data can be pulled at once. A "position" for a keyword isn't the fixed, universal number it used to be.
It's one of the most common questions we hear from firms that are ready to grow: "We handle cases across three counties, so can we just add those cities to the SEO plan?" A firm based in one city wants to reach clients in the next one over. So why does the website only show up in search results for the city where the office is actually located? Is there a way to force a site to rank higher in cities farther from that office?
Most small businesses compete on their block before they compete anywhere else. A coffee shop, a plumber, a boutique, a dentist, none of them need to outrank a national chain in general search results nearly as much as they need to show up when someone nearby searches for exactly what they sell. That's a different game than traditional SEO, with its own set of signals and its own common mistakes.
Someone searching "DUI attorney" without a city attached is rare. Most legal searches carry location baked in, whether it's typed outright or inferred from the device doing the searching, which makes the local map pack one of the highest-value pieces of real estate a firm can occupy. Getting there takes a different set of moves than ranking a practice area page in general organic results, and a lot of firms invest heavily in one without touching the other.
A patient searching for a new doctor rarely types a generic query. It's "pediatrician accepting new patients near me" or "orthopedic urgent care open Saturday," and Google's local results, not the ten blue links, are what actually answer that search. Ranking there depends on a different set of signals than traditional SEO, and most practices either ignore local SEO entirely or treat it as one line item instead of the specific discipline it actually is.
AI website builders have gotten good at producing something polished in a matter of hours. What they haven't necessarily solved, and what most business owners don't think to ask, is whether the site gives search engines what they need to find and understand its pages. Those are two separate problems, and only one of them is visible on a screen.
It's one of the most common questions we hear from clients who are ready to grow: “In addition to the city where we have a physical office in, can we just add a few more cities to the SEO plan?” A business operating in one city wants to reach the next one over. So why does the website only show up in search results for the city where it's actually located? Is there a way to force a site to rank higher in search results for other cities that are farther from the office?
Three weeks ago I had a facelift and a laser treatment. I'd never had any type of laser treatment before, despite over a decade in this industry and overseeing tens of millions of dollars in surgical and non-surgical revenue. This entire recent patient experience has been full of lessons, and it’s the laser result that totally caught me off guard.
Two questions come up more than any others when a law firm starts considering SEO: how long it actually takes, and what it's supposed to generate once it starts working. Both get vague answers more often than they should. Most agencies default to "it depends" rather than explaining what's actually happening month to month, which leaves a firm guessing whether six months without new client calls means something is broken or means the process is working exactly as expected.
For most of the past decade, social media and SEO lived in separate conversations. The SEO team worried about keywords, backlinks, and technical site health. The social team focused on engagement, content cadence, and community. Both had their own goals, their own metrics, and not much overlap.
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