Three weeks ago I had a facelift and a laser treatment. I'd never had any type of laser treatment before, despite over a decade in this industry and overseeing tens of millions of dollars in surgical and non-surgical revenue. This entire recent patient experience has been full of...
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For those of you who don't know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally...
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In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users...
Read ArticleThree weeks ago I had a facelift and a laser treatment. I'd never had any type of laser treatment before, despite over a decade in this industry and overseeing tens of millions of dollars in surgical and non-surgical revenue. This entire recent patient experience has been full of lessons, and it’s the laser result that totally caught me off guard.
For those of you who don’t know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally, it’s the same year Studio 3 was founded.
In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users.
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