This is the first in what we're calling our Shop Talk series, candid conversations where we sit in on the kind of back-and-forth these specialists have with each other all the time, just usually without any flies on the wall. This round, that meant Michael Eiden - VP of Digital A...
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Reviews are consistently a hot topic with all practices, especially now that we know what an important role they play with Chat and Ai searches. But, they are not a marketing checkbox that “we need to get to, eventually”. They are an opportunity to publicly showcase how many live...
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Three weeks ago I had a facelift and a laser treatment. I'd never had any type of laser treatment before, despite over a decade in this industry and overseeing tens of millions of dollars in surgical and non-surgical revenue. This entire recent patient experience has been full of...
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For those of you who don't know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally...
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In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users...
Read ArticleThis is the first in what we're calling our Shop Talk series, candid conversations where we sit in on the kind of back-and-forth these specialists have with each other all the time, just usually without any flies on the wall. This round, that meant Michael Eiden - VP of Digital Ads, Gabriel Marrazzo - Digital Advertising Growth Director, and Sean Bell - Digital Ads Director (Legal). Here's what came out of it.
Reviews are consistently a hot topic with all practices, especially now that we know what an important role they play with Chat and Ai searches. But, they are not a marketing checkbox that “we need to get to, eventually”. They are an opportunity to publicly showcase how many lives we change every day, to earn trust with new patients before they ever walk through the door.
Three weeks ago I had a facelift and a laser treatment. I'd never had any type of laser treatment before, despite over a decade in this industry and overseeing tens of millions of dollars in surgical and non-surgical revenue. This entire recent patient experience has been full of lessons, and it’s the laser result that totally caught me off guard.
For those of you who don’t know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally, it’s the same year Studio 3 was founded.
In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users.
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