19
Mar
2024: Are You Shifting With Our Economy, or Falling Behind?
In 2024, most industries and businesses are contending with these macroeconomic factors: Geopolitical uncertainties impacting global financial markets, affecting consumer spending. Profit-margin threats like stubbornly high inflation and increasing salarie...
View More08
Mar
Social Media Mistakes That Stunt Brand Growth
Social media builds brands and businesses when it's done smartly and consistently.This quick list covers some of the more common mistakes that do the opposite, according to social specialists at Studio 3 Marketing.These snags and snafus can turn social spend into an expen...
View More08
Mar
Best Social Media Apps for Brands and Businesses
Social media is undeniably part of building a recognized and respected brand or business.An active social presence says a brand is likely authentic and that a business is alive and well: Its people are real and relatable, and its products are being shipped.Several social sites...
View More08
Mar
What 20,000 Job Cuts Mean for Marketers and Content Creators
Some 20,000 media jobs were lost last year, and current estimates suggest that number could be even higher this year.For most, website traffic dropped and advertising revenue followed, eventually cutting jobs and shuttering whole news outlets—The Messenger and Vice among t...
View More08
Mar
State of Search: A Summary of Changes and Advice for CEOs & SEOs
Back-to-back Google algorithm updates changed the search landscape in late 2023, leading into 2024.Change is the only constant for Google, but its recent updates were particularly dramatic.This summary covers key changes and how you can capitalize on them.For context, Google i...
View More06
Dec
How & Why to Optimize Your Google Business Profile
People go to Google for answers. Accurate and helpful answers.The best this, the closest that.Sure, Google is manic and mysterious, but it does make it free and fairly easy for a business to at least make its mark online.What a Google Business Profile IsGoogle's Busines...
View More06
Dec
How to Write a Blog Worth Reading (and Ranking)
Anyone with a commercial presence on the internet has been told to “blog.”Why? How? How often? For how long?This article—and it is a blog—answers that for a brand or business.These 15 tips will help you write blogs worth reading and worthy of ranking i...
View More01
Dec
Brand Marketing Mistakes With the Biggest Impact on Growth, Revenue, Retention
These big-picture marketing mistakes cost more revenue, growth, and loss of loyalty than most others combined.According to more than a decade spent building brands.Thus these are also the areas where smartly made changes will usually produce the biggest impact on brand growth...
View More01
Dec
When and Why to Hire an Ecommerce Marketing Agency
They say you have to spend money to make money.And what better place to do that than the internet, where 5 billion customers will give brands more than $6.3 trillion dollars this year alone.They also say if it was easy, everyone would be doing it.And they are — with 4-mi...
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Dec
Brainstorm a ‘Baller’ Brand Name. Or a Brilliant One.
Whether you're hoping to launch the next unicorn, create a novel product, or add something to your existing list of deliverables, you’ve gotta call it something.Something, but never just anything.That you know, and you’re here for it.So here’s Chapter O...
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