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S3 Approach to SEO People-First SEO for Search and AI Answer Engines

Google keeps telling marketers to focus on People > Search Engines. AI answer engines are designed to provide human-like responses, further changing the way people engage with search. Yet many agencies still play the old formulaic “quantity” game of repeating keywords excessively and prescribing numbers of monthly backlinks and articles. Too many websites today have become endless blocks of copy that no human being reads, ultimately harming SEO performance.

Today, SEO is more of a “quality” game. Required are an excellent user experience (UI/UX) and delivering valuable, engaging information that addresses real people’s needs.

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Get Your Brand Right

If your template website makes you look and sound like “every other ____” in your market then that’s the first issue to fix. People-First SEO begins with clearly and comprehensively expressing your brand: 1) What value do you provide people?, and 2) How/why is your service different/better than competitors? Optimizing for AI search is largely about brand differentiation.

People-First Strategy

If people find your content (visuals, videos, copy, design) intriguing and valuable, as reflected in how they interact with and spend time on your website, Google will favor your site in search results, introducing your business to more potential clients. At heart, SEO is that simple: provide greater value to people.

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Beyond Your Website

No question your website is the centerpiece of any SEO campaign. At the same time, “off-page” factors (existing outside of one’s website) will determine the difference between showing Top of Page 1 and obscurity. It’s why Studio 3 SEO services aren’t limited to just your website. We address your entire digital presence.

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Dynamic > Static

Every year Google introduces 2 - 4 Core Updates to its algorithm, on top of hundreds of minor updates. Each update is an opportunity to either gain or lose search rankings. Plus, you always have competitors trying to level-up and out-rank your website. To become and then stay visible, your website needs a thoughtful, proactive, ongoing SEO initiative.

S3 Search Engine Optimization (SEO) How A Website Is Built Matters. Seo Isn't Frosting, It's Baked In.

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SEO for BusinessesPeople Feel Oversold. SEO Provides Credibility.

Some internet users are less discerning and click on the first Ad they see, but that’s less than 10% of people. 68% of users are more thoughtful, ignoring the Ads and looking for various trust signals—reviews and ratings (Local SEO), who Google recommends (Organic SEO), names they recognize (Brand Marketing) and whose name shows most often (Holistic SEO). Great SEO establishes online brand credibility, so users choose you.

Highest CTR

Leads from Organic results have the highest Click-Through-Rate (CTR) of any search marketing channel. They convert at 14.6% on average, whereas other channels convert at 1.7 - 4.9%. Further, 54% of all leads go to the Top 3 Organic results. Viewed against search volume, this math adds up to more and higher quality leads.

Local SEO

More than 20% of leads come through Google Maps (the “3-Pack”); even higher when people use mobile devices to search. Since over 60% of all internet searches occur on mobile devices is why S3 SEO services always include optimization for Google Business Profiles (GBPs) to capture Local Search.

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S3 SEO SpecialitiesSEO Specialization and Record of Results

SEO is intrinsic to Studio 3. Our agency started in 2011 delivering SEO services exclusively. Much of our growth has come through word-of-mouth — people seeing and hearing about our clients succeeding in high-profile markets. Today, all of our more than a dozen SEO technicians are still trained in-house, using our full-stack SEO toolkit to help clients succeed in Search Marketing.

Holistic Marketing Campaigns

SEO is an integral marketing channel, but it’s only one piece of the puzzle. As a full-service agency with specialist teams across every digital channel (Social, Email, Ads), our SEO strategies are designed to work in tandem with your broader marketing efforts, supporting an integrated, full-funnel brand approach.

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Goff Law Group

Case Study Goff Law Group

With six offices in city centers, billboards across the state, and TV spots including a sole sponsorship of the recent Summer Olympics broadcast on NBC, the Goff Law Group is easily the most recognizable personal injury firm in Connecticut. It’s the vision of Brooke Goff, who set out to change the way injury law is practiced not only within her firm but across the industry.

Attorney Goff first gained national r...

+34% Web Leads, YoY

8.7x Page 1 Rankings

-65.8% PPC CPA

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Ciaravino Total Beauty

Case Study Ciaravino Total Beauty

Ciaravino Total Beauty is one of the world’s leading breast implant surgery centers, led by board-certified plastic surgeon Dr. Kriti Mohan. Fellowship trained in microsurgery and reconstructive surgery, and published in peer-reviewed journals, Dr. Mohan combines surgical precision with aesthetic excellence. The practice continues the legacy of renowned breast surgeon Dr. Michael Ciaravino and has become a destination...

#1 "Top Breast Surgeon Houston"

+131% Web Traffic, Year 1

54% Web Traffic, CAGR

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Dr. Garth Fisher

Case Study Dr. Garth Fisher

Dubbed “The Enhancer” by Tom Ford in Vanity Fair and described by Elle as “a modern-day Da Vinci” and “the most sought-after plastic surgeon in LA,” Dr. Garth Fisher has spent decades mastering the art of aesthetic medicine. He was the original surgeon on ABC’s Extreme Makeover, and in 2025 became the focus of what is likely the most viral moment in the history of aesthetics, when K...

+100% Priority Keywords, Top 3

+26.5% Web Visitors, CAGR

#1 US & Global Keywords

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Aurora Medical Spa

Case Study Aurora Medical Spa

Originally founded in 2006 by aesthetics entrepreneur and CEO Paige Boyer, Aurora Medical Spa has grown to become a recognized multi-state brand.

Revered by patients for its modern hospitality, skilled technicians, and bespoke treatments, the brand operates five med spas in its home state of Missouri. It consistently ranks among Allergan’s Top 10 providers in the region and its three Allergan National Trainers ...

2.2x Web Content

+199% Web Traffic, 6 Months

2.5M IG Impressions, 2 Months

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Trust Guss

Case Study Trust Guss

Stewart Guss is a well-known name in Houston, one of the nation’s most competitive personal injury law markets. His practice is the sole law firm sponsor of UH Athletics.

A native Houstonian whose father worked for NASA, Stewart graduated from UT and in 1999 started his firm as a solo shop, litigating cases by day, then cleaning the coffee pot before turning off the lights. What began as a one-lawyer office has...

+2.4x Website Traffic

+52% Case Sign-Ups, YoY

+13% Case Sign-Ups, QoQ

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Espinoza & Brock

Case Study Espinoza & Brock

Espinoza & Brock is the gold standard for Texas work injury law firms, led by Javier Espinoza, Lara Brock, and their team of eight attorneys.

As a first-generation American immigrant with blue-collar roots and the first in his family to graduate high school, Javier founded his firm to be “The Voice of the Worker.” He joined forces with Lara, who was raised in a working-class home that preached “...

2.5x Website Content

6 Custom Videos

+73.2% Website Traffic YoY

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Dr. Henry Mentz

Case Study Dr. Henry Mentz

Dr. Mentz is America’s first triple board-certified plastic surgeon and a founding partner of the Aesthetic Center for Plastic Surgery (ACPS) in Houston, a destination practice for patients worldwide. 

Over a 35-year career, Dr. Mentz pioneered abdominal etching and other body-contouring innovations that are now performed industry-wide. He’s consistently ranked in the top 10 by Newsweek among the nat...

80% Keywords Ranking #1

100% Keywords in Top 3

3.9x Annual Website Traffic

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Genesis Lifestyle Medicine

Case Study Genesis Lifestyle Medicine

Genesis is a multi-disciplinary wellness brand founded by Dr. Alex Spinoso and Brent Messer, offering advanced weight loss, aesthetics, and regenerative treatments. 

Since opening its first clinic in 2019, the brand has expanded to forty-two (42) locations nationwide, serving more than 100,000 patients. Its footprint now extends from California, Nevada, and Colorado, to Texas, Tennessee, and Florida, and up the ...

+5k Keywords Tracked

63k Monthly Organic Traffic

226% Web Traffic, CAGR

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McCraw Law Group

Case Study McCraw Law Group

The McCraw Law Group is a legacy personal injury firm with six offices in North Texas and legal roots stretching back generations. Its nine lawyers are led by Lin McCraw, a board-certified attorney with over thirty years of litigation experience, former President of the Texas Trial Lawyers Association, and a respected figure in the state’s courtrooms and legislative halls.

Partner Charlie Ginn, a fourth-generat...

727 Location Pages

+75% Keywords on Pg 1

+76% Web Traffic YoY

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Portland Plastic Surgery Group

Case Study Portland Plastic Surgery Group

The Portland Plastic Surgery Group is the largest private practice of its kind in the Portland-Vancouver metro area. Founded over 25 years ago by a Harvard-trained surgeon, the group’s leadership is comprised of four board-certified surgeons: Dr. Shannon O’Brien, Dr. Daniel Zegzula, Dr. Austin Hayes, and Dr. Kyle Baltrusch.

The group is routinely recognized as “Top Doctors” in local publicatio...

67 Project Days

3x Search Impressions

+40% Website Leads

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Dr. Dhivya R. Srinivasa

Case Study Dr. Dhivya R. Srinivasa

Dr. Dhivya Srinivasa is a double board-certified plastic and general surgeon and the founder of the Institute for Advanced Breast Reconstruction (IABR). Fellowship trained in microsurgery and reconstructive surgery, she dedicates her institute to helping women heal and reclaim confidence after breast cancer or other trauma.

Each year, her institute performs more than 200 advanced breast reconstructions, including fla...

43 New Web Pages

75.2% Website Traffic, CAGR

#1 Ranking, Priority Keywords

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Chu Vision Institute

Case Study Chu Vision Institute

Founded by Dr. Ralph Chu, a board-certified ophthalmologist and leading eye specialist in the U.S., the Chu Vision Institute has successfully performed over 150,000 vision correction procedures since opening in 1999. With a team of five doctors and over 50 staff, patients travel from across the country to be treated at the institute.

Dr. C...

326 Pages Redesigned

+23% Web Traffic Month #1

+28% Web Leads Month #1

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S3 Client Experience Your marketing partner should be communicative, proactive and effective

Studio 3 was the only marketing company able to take my vision for a true next-generation law firm and bring it to life. Before partnering with them, our presence was almost entirely offline, through billboards and TV. Now people can learn who we are, ...

Studio 3 was the only marketing company able to take my vision for a true next-generation law firm and bring it to life. Before partnering with the...

Goff Law Group

Next-Gen Law Firm in Connecticut; Female-Powered and Nationally Recognized

+148% Website Content

8.7x Keywords on Page 1

-65.8% Reduced PPC CPA

Services

We've been working with S3 for our website and social media needs and couldn't be more pleased. Their social team consistently creates high-quality, engaging posts that truly reflect our brand and message. They’re creative, reliable, and easy to ...

We've been working with S3 for our website and social media needs and couldn't be more pleased. Their social team consistently creates high-quality...

RAD Technology Medical Systems

Patented Modular Technology Changing How Healthcare Facilities Are Constructed

4 3D Graphics Videos

53.7x LinkedIn Impressions

6x LinkedIn Engagement

Services

I’ve trusted Studio 3 with my marketing and digital presence for more than a decade. I count on them for their creativity, their professionalism, and their commitment to helping us inform and engage with our patients from all over the world. Most...

I’ve trusted Studio 3 with my marketing and digital presence for more than a decade. I count on them for their creativity, their professional...

Dr. Garth Fisher

Legendary Cosmetic Surgeon; Ranked #1 for “Best Plastic Surgeon in the World”

+100% Priority Keywords, Top 3

+26.5% Web Visitors, CAGR

#1 US & Global Keywords

Services

Studio 3 took the time to understand our story, our clients, and the feeling we want people to have. They created a complete follow-through package, from a beautifully redesigned website to engaging emails and social media, so every touchpoint feels co...

Studio 3 took the time to understand our story, our clients, and the feeling we want people to have. They created a complete follow-through package...

Aurora Medical Spa

Multi-State Med Spa Brand, Ranked in the Top 0.05% Nationwide

2.2x Web Content

+199% Web Traffic, 6 Months

2.5M IG Impressions, 2 Months

Services

I knew from the minute I met the Studio 3 team that we were a partnership meant to happen. Great minds, great hearts, and we share common values and goals. It’s a recipe for success.

I knew from the minute I met the Studio 3 team that we were a partnership meant to happen. Great minds, great hearts, and we share common values an...

Trust Guss

“Best Attorneys in America” Awardee; Official Law Firm Sponsor of UH Athletics

+2.4x Website Traffic

+52% Case Sign-Ups, YoY

+13% Case Sign-Ups, QoQ

Services

From the very beginning, Studio 3 set themselves apart with professionalism and a genuine commitment to our vision. They didn’t just design a website; they created an online presence that reflects who we are. What impressed us is they welcomed fe...

From the very beginning, Studio 3 set themselves apart with professionalism and a genuine commitment to our vision. They didn’t just design a...

Espinoza & Brock

Texas’ Premier and Fully Specialized Work Injury Law Firm

2.5x Website Content

6 Custom Videos

+73.2% Website Traffic YoY

Services

Our collaboration with Studio 3 has been nothing short of exceptional. We’ve experienced measurable growth across every key area. Our website has evolved into a refined, high-performing platform that reflects the quality of our brand. Online visi...

Our collaboration with Studio 3 has been nothing short of exceptional. We’ve experienced measurable growth across every key area. Our website...

Dr. Henry Mentz

America’s First Triple Board Certified Plastic Surgeon

7,663 Website Visuals

100% Keywords Ranking Top 3

3.9x Annual Website Traffic

Services

We couldn't be more impressed. From the beginning, Studio 3 took the time to understand our business goals and crafted a tailored strategy that delivered results. Our website not only looks stunning, it ranks on the first page for high-value keywords t...

We couldn't be more impressed. From the beginning, Studio 3 took the time to understand our business goals and crafted a tailored strategy that del...

Genesis Lifestyle Medicine

National Network of Med Spas from California to Florida

42 Location Homepages

1,204x Web Traffic, 5 Years

226% Web Traffic, CAGR

Services

We’ve worked with Studio 3 for several years and the experience with their social media team has gotten better each and every year. They're brand-aware, creative, and quick to respond to any of our needs. They bring fresh content forward and alwa...

We’ve worked with Studio 3 for several years and the experience with their social media team has gotten better each and every year. They're b...

Athenix

Multi-State Aesthetics Network Serving the Western U.S.

+37k TikTok Followers

+186k Instagram Followers

+87.5% Facebook Followers

Services

Studio 3 brings a different kind of excellence to the world of website design and SEO marketing. When most agencies seek to commoditize their clients, they really spend the time to tell the emotional truths of each individual business. In an industry a...

Studio 3 brings a different kind of excellence to the world of website design and SEO marketing. When most agencies seek to commoditize their clien...

McCraw Law Group

Legacy Law Firm Serving North Texas Communities for Thirty Years

6 Location Homepages

+76% Website Traffic YoY

+75% Keywords on Page 1

Services

S3 Core Services More S3 Marketing Services

Digital Advertising

Show up at the top of search results when clients are looking for the services you offer.

Email Marketing

Take advantage of the highest ROI, most economical marketing channel in digital.

Social Media Marketing

Build brand value with authentic and engaging content that people admire and remember.

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