Meet Our New VP of Medical & Aesthetics, A 25+ Year Marketing Career

I first met Scot Burns ten years ago at the annual Aesthetic Society conference (ASAPS) in Las Vegas. At the time, he was a Senior Account Executive at one of the more respected digital marketing agencies focused on serving the medical field. A few years later, he was leading all client services and marketing strategies for that agency.

Over time, through the grapevines of our industry and crossing paths at the many medical society events we both attended, I’ve come to know Scot as one of the most knowledgeable and capable, but also sincere and honest, marketing professionals working in our field.

It is why I am very proud to introduce him here as Studio 3’s new Vice President of Medical & Aesthetics.

For those of you who don’t know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally, it’s the same year Studio 3 was founded.

One of the things that first impressed me about Scot and the teams he led was how intentionally selective they were. They worked with board-certified surgeons and society members, and focused on building brands for the long term with data-driven approaches rather than promoting marketing shortcuts that might work one year and fail the next. This emphasis on standards and longevity resonated because it closely aligns with how we’ve built Studio 3.

Over the years at society events, I’ve met many of the physicians, surgeons, and practice managers Scot has worked with, including Dr. David Stoker of Marina Del Rey, Dr. Camille Cash of Houston, and Dr. Steven Camp of Fort Worth, TX.

Beyond private practices, Scot also has experience managing campaigns for large, multi-location organizations such as Kaiser Permanente and global medical brands like Allergan, where strategy, results, and compliance are essential.

For Studio 3 clients, Scot’s new role working alongside your Digital Marketing Manager means deeper, more frequent strategic reviews, added industry insight, and a more proactive approach to emerging digital marketing opportunities. Like me as President, you’ll also have direct access to Scot for any questions, concerns, or ideas about marketing your practice.  

Outside the office, one of the interests Scot and I share is snow sports. I grew up snowboarding in Lake Tahoe and Mammoth. Scot is also an accomplished snowboarder whose connection to mountain sports goes beyond recreation. It’s where his marketing career began more than 25 years ago.

Beginning in the late 1990s, Scot’s early work was rooted in experiential and brand marketing within action sports and music culture. He helped brands like Red Bull, Volkswagen, and Budweiser reach core audiences through lifestyle events such as the Bud Light Big Air series, a nationally televised pro snowboard competition with bands like Green Day, No Doubt, and Blink 182 performing.

From this experience, he went on to direct marketing for hundreds of product releases across global brands and built national retail programs with partners like Best Buy, Dick’s, and PacSun, attracting earned media placements in outlets like Rolling Stone, MTV, NPR, and the LA Times.

As we look forward to Scot’s next chapter and new role with us, I asked him to share a few thoughts on joining the Studio 3 team and what he’s most looking forward to.

The industry leadership position Studio 3 has earned in digital marketing comes with increased responsibility, as well as resources to reinvest.

Attracting top industry talent like Scot Burns is strategic and one part of that investment. In the last six months, we’ve also added five new team members to support our Digital Marketing Managers, who lead strategy across our clients’ campaigns. Each deliberately chosen for unique resumes and skillsets that add immediate value to the work we do for our clients’ practices.

Beyond personnel, we’re actively investing in new technologies and services, including AI-driven tracking and analytics currently in beta, as well as enhanced reporting tools designed to deliver clearer insight across key performance channels.

In categories as competitive and fast-moving as Aesthetics and Medical, business as usual doesn’t hold up. As the digital landscape continues to evolve, waiting for mass-market solutions isn’t an option either.

At its core, what we’re working toward in the Aesthetics and Medical spaces is nothing new for us. It’s written on the S3 Brand page of our website: This is the story of Studio 3. What do our clients need to succeed? Then, that’s what we invest in next.

I look forward to all of you meeting and working with Scot. Like me and your Digital Marketing Manager, he’s always available to you and here to support your practice goals.