Most social media tips for plastic surgeons and med spas boil down to "post more before-and-afters," which is true as far as it goes, but it skips past everything that actually determines whether a practice attracts new patients or picks up a complaint from a state medical board...
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For most of the past decade, social media and SEO lived in separate conversations. The SEO team worried about keywords, backlinks, and technical site health. The social team focused on engagement, content cadence, and community. Both had their own goals, their own metrics, and no...
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For years, traditional search served as both the discovery and connection platform for users finding businesses. People would search on Google, discover their options, research them, and convert, all within the same ecosystem...
Read Article
For those of you who don't know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally...
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In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users...
Read ArticleMost social media tips for plastic surgeons and med spas boil down to "post more before-and-afters," which is true as far as it goes, but it skips past everything that actually determines whether a practice attracts new patients or picks up a complaint from a state medical board...
For most of the past decade, social media and SEO lived in separate conversations. The SEO team worried about keywords, backlinks, and technical site health. The social team focused on engagement, content cadence, and community. Both had their own goals, their own metrics, and not much overlap.
For years, traditional search served as both the discovery and connection platform for users finding businesses. People would search on Google, discover their options, research them, and convert, all within the same ecosystem.
For those of you who don’t know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally, it’s the same year Studio 3 was founded.
In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users.
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