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Part 3: Google Search Central Live in NYC; Misconceptions on Search and AI
Earlier this year I had the privilege of attending Google Search Central Live in New York City, held in the newly remodeled St. John’s Terminal.
Part 2: The Great Decoupling: Adjusting Your Strategy for AI
Anyone in the digital marketing world who is worth their salt knows about The Great Decoupling. Google coined the term to explain a phenomenon that became widespread this year.
Part 1: AI is Changing SEO by Raising the Bar for Your Brand
Everyone knows that AI is changing digital marketing. That’s not a hot take. Yet scroll LinkedIn or Instagram today and there is no shortage of talking-head “experts” repeating it as though business owners haven’t heard.
