All Featured Articles
You Can't Control What a Patient Writes. You Can Control the Ask.
Reviews are consistently a hot topic with all practices, especially now that we know what an important role they play with Chat and Ai searches. But, they are not a marketing checkbox that “we need to get to, eventually”. They are an opportunity to publicly showcase how many lives we change every day, to earn trust with new patients before they ever walk through the door.
Something Is Better Than Nothing: Getting Your Practice Ready for the Fall Surge
Three weeks ago I had a facelift and a laser treatment. I'd never had any type of laser treatment before, despite over a decade in this industry and overseeing tens of millions of dollars in surgical and non-surgical revenue. This entire recent patient experience has been full of lessons, and it’s the laser result that totally caught me off guard.
Non-FDA Approved Treatments: What "Legal to Offer" Doesn't Tell You About Advertising It
For physicians and medical practice owners working in regenerative medicine, one of the more frustrating parts of digital marketing is the gap between what you're legally allowed to provide to your patients and what you're allowed to advertise on major platforms like Google and Meta.
Social Media Marketing Tips for Plastic Surgeons and Med Spas
Most social media tips for plastic surgeons and med spas boil down to "post more before-and-afters," which is true as far as it goes, but it skips past everything that actually determines whether a practice attracts new patients or picks up a complaint from a state medical board...
Meet Our New VP of Medical & Aesthetics,
A 25+ Year Marketing Career
For those of you who don’t know Scot, his work over the past 15 years has been fully immersed in Aesthetics and Medical marketing. He entered the category in 2011, as marketing began shifting from simple online presence to more deliberate patient acquisition. Coincidentally, it’s the same year Studio 3 was founded.
