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S3 Approach to SEO People-First SEO for Search and AI Answer Engines

Google keeps telling marketers that People > Search Engines. With AI answer engines now delivering human-like responses, the way people interact with search is evolving quickly. Yet many agencies stick with the outdated “quantity” game: repeating keywords, prescribing backlink quotas, and producing article counts. The result is endless blocks of copy nobody reads, which only harms SEO in the long run.

Today, SEO has become a “quality” game. Success depends on intuitive UI/UX and meaningful, engaging content that meets real human needs rather than chasing algorithms.

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Get Your Brand Right

If your website blends in with “every other plastic surgeon” in the market, that’s the first thing you’ll want to address. People-First SEO is about brand identity: 1) What real value do you offer people?, and 2) How/why are you unique or better? Optimizing for AI search is ultimately about brand differentiation.

People-First Strategy

Google favors sites where people interact with content—be it design, visuals, copy, or video—and stick around. That engagement drives stronger rankings and wider reach. At the foundation, SEO is straightforward: prioritize people by creating true value.

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Beyond Your Website

A strong website is the core of SEO, but it won’t carry results alone. “Off-page” factors beyond your site influence whether you appear on Page 1 or fade into obscurity. Studio 3 SEO isn’t limited to websites. We strengthen your full digital presence.

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Dynamic > Static

Google’s algorithm never sits still: 2–4 Core Updates hit every year, plus hundreds of minor updates. Each one can either help or hurt your rankings while competitors fight to take your place. To achieve visibility and maintain it, you need a deliberate, proactive, ongoing SEO strategy tailored to your business.

S3 Search Engine Optimization (SEO) How A Website Is Built Matters. SEO Isn’t Frosting, It’s Baked In

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SEO for Plastic Surgeons People Feel Oversold. SEO Provides Credibility.

Some people click the first Ad they see, but that’s fewer than 10% of users. The majority, about 68%, are far more intentional, ignoring Ads and searching for trust signals: reviews and ratings (Local SEO), organic results Google recommends (Organic SEO), brand names they recognize (Brand Marketing), and businesses they see most often (Holistic SEO). Great SEO builds credibility, ensuring they choose you.

Highest CTR

Leads from Organic listings consistently outperform with the highest Click-Through-Rate (CTR). Conversions average 14.6%, while other channels lag at 1.7–4.9%. And 54% of all leads go directly to the Top 3 Organic results. With search volume considered, it equals more and higher-quality leads.

Local SEO

The Google Maps “3-Pack” accounts for over 20% of leads, and even more on mobile devices used to search. With mobile making up more than 60% of internet searches, S3 SEO always integrates Google Business Profile (GBP) optimization as a core step in capturing Local Search.

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S3 SEO Specialities SEO Specialization and Record of Results

SEO has been central to Studio 3 since our inception. In 2011, our agency launched, offering SEO services exclusively. Our growth came from word-of-mouth, as people heard about our clients’ results in competitive markets. Today, we have over a dozen SEO technicians that we train internally, who apply our full-stack toolkit to help clients continually succeed in Search Marketing.

Holistic Marketing Campaigns

SEO matters, but it doesn’t stand alone. As a full-service agency with specialists in Social, Digital Ads, and Email, we design SEO to complement your broader marketing endeavors. Together, these marketing channels create a cohesive, full-funnel brand strategy that builds visibility and impact.

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Ciaravino Total Beauty

Case Study Ciaravino Total Beauty

Ciaravino Total Beauty is one of the world’s leading breast implant surgery centers, led by board-certified plastic surgeon Dr. Kriti Mohan. Fellowship trained in microsurgery and reconstructive surgery, and published in peer-reviewed journals, Dr. Mohan combines surgical precision with aesthetic excellence. The practice continues the legacy of renowned breast surgeon Dr. Michael Ciaravino and has become a destination...

#1 "Top Breast Surgeon Houston"

+131% Web Traffic, Year 1

54% Web Traffic, CAGR

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Dr. Garth Fisher

Case Study Dr. Garth Fisher

Dubbed “The Enhancer” by Tom Ford in Vanity Fair and described by Elle as “a modern-day Da Vinci” and “the most sought-after plastic surgeon in LA,” Dr. Garth Fisher has spent decades mastering the art of aesthetic medicine. He was the original surgeon on ABC’s Extreme Makeover, and in 2025 became the focus of what is likely the most viral moment in the history of aesthetics, when K...

+100% Priority Keywords, Top 3

+26.5% Web Visitors, CAGR

#1 US & Global Keywords

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Dr. Henry Mentz

Case Study Dr. Henry Mentz

Dr. Mentz is America’s first triple board-certified plastic surgeon and a founding partner of the Aesthetic Center for Plastic Surgery (ACPS) in Houston, a destination practice for patients worldwide. 

Over a 35-year career, Dr. Mentz pioneered abdominal etching and other body-contouring innovations that are now performed industry-wide. He’s consistently ranked in the top 10 by Newsweek among the nat...

80% Keywords Ranking #1

100% Keywords in Top 3

3.9x Annual Website Traffic

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Portland Plastic Surgery Group

Case Study Portland Plastic Surgery Group

The Portland Plastic Surgery Group is the largest private practice of its kind in the Portland-Vancouver metro area. Founded over 25 years ago by a Harvard-trained surgeon, the group’s leadership is comprised of four board-certified surgeons: Dr. Shannon O’Brien, Dr. Daniel Zegzula, Dr. Austin Hayes, and Dr. Kyle Baltrusch.

The group is routinely recognized as “Top Doctors” in local publicatio...

67 Project Days

3x Search Impressions

+40% Website Leads

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Dr. Dhivya R. Srinivasa

Case Study Dr. Dhivya R. Srinivasa

Dr. Dhivya Srinivasa is a double board-certified plastic and general surgeon and the founder of the Institute for Advanced Breast Reconstruction (IABR). Fellowship trained in microsurgery and reconstructive surgery, she dedicates her institute to helping women heal and reclaim confidence after breast cancer or other trauma.

Each year, her institute performs more than 200 advanced breast reconstructions, including fla...

43 New Web Pages

75.2% Website Traffic, CAGR

#1 Ranking, Priority Keywords

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Dr. Rady Rahban

Case Study Dr. Rady Rahban

Dr. Rady Rahban is a UCLA- and USC-trained, board-certified plastic surgeon specializing in facial, breast, and body procedures. Since opening his Beverly Hills practice in 2009, he has built a national and international patient base, owing to his reputation for excellence and natural-looking results.

He is frequently featured as a plastic surgery expert in national media, including CNN, People magazine, and the Los ...

7.8x Web Traffic, 5 Years

97 Pg 1 Keywords

+32% Web Traffic, New Website

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Washington Women Plastic Surgery

Case Study Washington Women Plastic Surgery

The practice is founded and led by Dr. Lauren Patrick and Dr. Catherine Hannan, two board-certified plastic surgeons recognized as “Top Doctors” by Washingtonian Magazine for six consecutive years and counting.

Operating together on most procedures, they bring a dual-surgeon approach rare in the D.C. market that reduces anesthesia time for patients and enhances surgical precision. The model was forged whe...

105 Creative Project Days

8.2x Website Traffic

+93% Keywords on Page 1

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Dr. Amir Karam

Case Study Dr. Amir Karam

Founded in 2008 by Dr. Amir Karam, a double board-certified facial plastic and reconstructive surgeon, Dr. Karam has performed over 7,000 facial procedures for patients worldwide. Recognized for developing the patented Vertical Restore® and Vertical Prevent® techniques, Dr. Karam has advanced the traditional facelift, delivering natural, long-lasting results.

A prolific educator and author, he has published 2...

+221% Top 3 Rankings, 2 Year

6.8x Website Traffic, 4 Years

18.4x Website Leads, 4 Years

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S3 Client Experience Your marketing partner should be communicative, proactive and effective

I’ve trusted Studio 3 with my marketing and digital presence for more than a decade. I count on them for their creativity, their professionalism, and their commitment to helping us inform and engage with our patients from all over the world. Most...

I’ve trusted Studio 3 with my marketing and digital presence for more than a decade. I count on them for their creativity, their professional...

Dr. Garth Fisher

Legendary Cosmetic Surgeon; Ranked #1 for “Best Plastic Surgeon in the World”

+100% Priority Keywords, Top 3

+26.5% Web Visitors, CAGR

#1 US & Global Keywords

Services

Our collaboration with Studio 3 has been nothing short of exceptional. We’ve experienced measurable growth across every key area. Our website has evolved into a refined, high-performing platform that reflects the quality of our brand. Online visi...

Our collaboration with Studio 3 has been nothing short of exceptional. We’ve experienced measurable growth across every key area. Our website...

Dr. Henry Mentz

America’s First Triple Board Certified Plastic Surgeon

7,663 Website Visuals

100% Keywords Ranking Top 3

3.9x Annual Website Traffic

Services

We’ve worked with Studio 3 for several years and the experience with their social media team has gotten better each and every year. They're brand-aware, creative, and quick to respond to any of our needs. They bring fresh content forward and alwa...

We’ve worked with Studio 3 for several years and the experience with their social media team has gotten better each and every year. They're b...

Athenix

Multi-State Aesthetics Network Serving the Western U.S.

+37k TikTok Followers

+186k Instagram Followers

+87.5% Facebook Followers

Services

They captured the personality and the spirit of our team so beautifully.  In particular, their photography style is uniquely authentic and just so special. The effect on our new patients far exceeded our expectations.

They captured the personality and the spirit of our team so beautifully.  In particular, their photography style is uniquely authentic and jus...

Portland Plastic Surgery Group

Portland’s Largest Private Practice. Four Board Certified Surgeons

67 Project Days

3x Search Impressions

+40% Website Leads

Services

I have been with Studio 3 since they had a small office and a handful of employees. While they are now, unarguably, one of the most respected and successful SEO companies, their core philosophies have never changed: transparency, dedication, and persis...

I have been with Studio 3 since they had a small office and a handful of employees. While they are now, unarguably, one of the most respected and s...

Dr. Rady Rahban

Globally Recognized Surgeon; Top 1% of Podcasts Worldwide

7.8x Web Traffic, 5 Years

2,069 Gallery Pages

+96% Traffic MoM, Current Year

Services

As a surgeon trying to choose a marketing company, it's hard to know where the quality is. What you don't realize, until you experience it, is how Studio 3 delivers an entire team of experts you didn’t even know you needed. They're exactly the hi...

As a surgeon trying to choose a marketing company, it's hard to know where the quality is. What you don't realize, until you experience it, is how ...

Washington Women Plastic Surgery

Board Certified; Dual-Surgeon Model; Ranking #1 in the Nation’s Capital

105 Creative Project Days

8.2x Website Traffic

+93% Keywords on Page 1

Services

What originally drew me to Studio 3 is their best-in-class creative and also their performance. They know what they’re doing in SEO and marketing. Beyond exceeding all expectations in both areas, their customer care is exceptional. The relationsh...

What originally drew me to Studio 3 is their best-in-class creative and also their performance. They know what they’re doing in SEO and marke...

Dr. Amir Karam

Dual-Surgeon Model; Board Certified; Ranking #1 in the Nation’s Capital

+221% Top 3 Rankings, 2 Year

6.8x Website Traffic, 4 Years

18.4x Website Leads, 4 Years

Services

We’ve worked with the Studio 3 team for five years, and I can say without hesitation they are the absolute best in the business. From day one, they invested the time to understand the heart of our brand and then brought it to life. The work goes ...

We’ve worked with the Studio 3 team for five years, and I can say without hesitation they are the absolute best in the business. From day one...

SVIA

Network of Luxury Aesthetics Centers Serving Northern California

1M Social Impressions, 8 Months

4.7x Engagement vs. Industry Avg

+51% Lead-to-Consult Rate

Services

S3 Core Services More Marketing Services

Digital Advertising

Show up at the top of search results when clients are looking for the services you offer.

Email Marketing

Take advantage of the highest ROI, most economical marketing channel in digital.

Social Media Marketing

Build brand value with authentic and engaging content that people admire and remember.

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