Objectives & Approach
An Omnichannel Strategy: Organic, Paid, Social, In-Office
Studio 3 first met Dr. Jerome Liu and Dr. Tom Liu when SVIA acquired a successful plastic surgery practice in San Mateo for which Studio 3 had been handling digital marketing. SVIA’s footprint had expanded to five locations across Northern California, each with its own website and digital initiatives. The original request was to continue digital marketing for that one location, but within months the doctors moved the marketing for all five locations under Studio 3.
Beyond redesigning the SVIA websites, which now rank atop search results for priority keywords, Studio 3 helped craft and execute the brand’s social media strategy. To date, it has generated more than 1 million impressions, sextupled the following, and delivered engagement rates 4.7x above the industry average.
SVIA is also a longtime user of LeadLoop™, Studio 3’s lead management software, and completed three months of Patient Acquisition Coaching that increased the rate of leads booking consultations by 51%.
Top-Funnel: Social Media Branding
When Studio 3 began its collaboration on SVIA’s social media, the accounts reflected a busy, expanding surgical practice: posting cadence was irregular, content was inconsistent, and follower growth and engagement were mostly stagnant. The Studio 3 team worked with SVIA principals to implement a branded content strategy backed by targeted boosting.
Bottom-Funnel: Patient Acquisition Coaching
SVIA uses LeadLoop as its lead management software with good results. SEO, digital ads, and social media drive lead volume. But, per the practice staff, the real “game changer” was Patient Acquisition Coaching that helped implement best practices for lead capture, tracking, and follow-up, increasing the conversion rate of leads booking consultations by 51%.
LeadLoop for Full-Funnel Strategy
To manage SVIA’s multi-location model and omnichannel marketing, LeadLoop became essential for automating lead source attribution across channels; tracking every prospective client interaction; facilitating scheduling and communications; monitoring response times; and managing the pipeline from inquiry to booking.
