Objectives & Approach
Digital Marketing for Medical Innovation
Studio 3 began working with Dr. Thomas Ferro in NanoKnee’s earliest days, when he performed knee replacements at a single Southern California location. The engagement was built from the ground up, from brand development to website design to establishing a scalable digital marketing strategy for the practice and product. SEO created early visibility in Los Angeles for knee and joint replacement searches, while paid campaigns on Google and Facebook supported lead generation. S3 Multi-Location Technology and Email Marketing further rounded out the approach.
Today the brand operates in twenty-one locations across California and Texas, with ten providers trained in NanoKnee’s patented 3D mapping, which underpins the procedure. The approach enables most patients to walk within 30 minutes of surgery and return home in about two hours. In addition to ongoing performance marketing, NanoKnee adopted LeadLoop™ to streamline lead intake, standardize follow-up, and improve new patient conversion.
Digital Infrastructure for Multi-State
The original NanoKnee website supported one location. As the brand’s vision expanded to revolutionize joint replacement, the site was restructured with S3 Multi-Location Technology to support marketing across multiple cities and states.
LeadLoop for Multi-Location
As digital and traditional advertising grew awareness and generated new leads across multiple markets, LeadLoop was implemented to automate lead capture, centralize intake, and coordinate lead management for brand expansion.
Optimizing Patient Acquisition
To maximize results from LeadLoop, Studio 3’s Vice President for Practice Growth, Andrea Watkins, was engaged to evaluate and optimize in-office practices for lead intake, follow-up, and scheduling protocols, resulting in a 69% increase in the lead-to-consultation booking rate.
