S3 Hub

Maloney-Shamie-Hura 
Vision Institute Vision, 
Refocused

Enhancing digital visibility and lead generation for 
one of Los Angeles’ most trusted vision correction practices.

Maloney-Shamie-Hura 
Vision Institute

Founded by world-renowned ophthalmologist Dr. Robert Maloney, who was the first surgeon in Western North America to perform LASIK during FDA clinical trials, the Maloney-Shamie-Hura Vision Institute is built on a foundation of innovation, peer recognition, and clinical precision. Dr. Maloney has personally trained over 1,000 surgeons, published over 200 articles and textbook chapters, and been repeatedly recognized as one of America’s Top Doctors and Best Doctors in America. He’s also been featured in TIME, People, The New York Times and has performed procedures for public figures, executives, and athletes alike.

Joining him is Dr. Neda Shamie, a fellowship-trained cornea, cataract, and refractive surgery specialist known for her academic leadership at USC's Doheny Eye Institute and her national speaking on corneal transplantation and complex cataract surgery. Dr. Arjan Hura brings next-generation surgical expertise and is among a small group of surgeons nationally certified in advanced lens technologies like EVO ICL.

While many practices focus on volume, this team emphasizes fit. Each patient is evaluated one-on-one by their surgeon, not passed off to staff. Only candidates who will truly benefit from surgery are recommended for it. With over 25 years of service in Los Angeles, the practice leads with experience, and it shows in their growth and over 1,000 five-star reviews.


Key Performance Metrics

#1 Rankings for 12+ Priority Keywords

+4.2% Organic New Users YoY

300+ Organic Monthly Leads

Maloney-Shamie-Hura 
Vision Institute

Testimonial

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- Dr. Neda Shamie

Our Process & Approach Sustaining Visibility in a Competitive Market

For a practice that helped shape modern LASIK, simply having a functional website was not enough. The digital experience needed to reflect the same authority, refinement, and trust that patients already associated with the brand offline.

The existing site performed adequately but visually and structurally undersold the depth of experience behind the practice. In a market like Los Angeles, where competition is aggressive and expectations are high, that disconnect posed a real risk. Prestige without clarity can stall conversions. Usability without gravitas can dilute trust.

Studio 3’s role was to close that gap. The goal was to create a digital presence that defended top search rankings, strengthened lead generation, and elevated the brand without compromising its credibility. The work focused on balance. Modern, conversion-friendly design paired with restraint. Clear navigation paired with authority. Performance supported by trust.

Organic Growth Strategy

Search visibility was treated as a long-term asset, not a short-term gain. The approach centered on technical SEO upkeep, consistent content development, and UX refinements designed to convert high-intent visitors.

Content Depth & Relevance

Every page was written to answer real patient questions. Content was structured to support competitive procedures such as LASIK and EVO ICL while reinforcing clinical authority and clarity.

Creative Built For Trust

Photography and video were designed to communicate reassurance, precision, and warmth. Rather than leaning on status alone, the visuals focused on patient confidence and outcomes, supporting decision-making at every stage.

Elevation Without Reinvention

The site redesign was intentional. Familiarity was preserved while improving navigation, conversion flows, and messaging alignment. The objective was refinement, not disruption.


Maloney-Shamie-Hura Vision Institute Fold


Patient Experience

Website Design (UI/UX), S3 Video & Photography Experience Drives Conversion

The website overhaul prioritized clarity and ease of use. Video integration, appointment tools, and cost calculators were implemented to reduce friction and guide patients toward booking with confidence.

3,300 Monthly Sessions

300+ Monthly Leads

28% Increase in Conversion Rate

Supporting Services

Web Design UI/UX Figma ipsum component variant main layer. Clip pencil italic flows.

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S3 Photo Hyper-realism meets the modern legal marketing & advert space

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Associate Team – Hyper-realism portrait

A repository of branded, proprietary stock images

Custom Model Photoshoot

Search Engine Optimization (SEO) Defending Top Rankings

In a market where rankings are constantly contested, continuous SEO refinement proved essential. The strategy protected long-standing #1 positions while accelerating visibility for newer procedures.

#1 “LASIK Los Angeles”

+4.2% Organic New Users

75% EVO ICL Rank Increase

Stock Photo

Social Media Marketing From Awareness to Acquisition

Social media was developed into a high-performing channel designed to build trust, educate patients, and drive qualified traffic to the website. Platform-specific strategies across Instagram, Facebook, and TikTok positioned the practice as a leading authority while supporting consistent consultation inquiries.

+274% Instagram Follower Growth

2.41% Instagram Engagement 
Rate (14x Industry Average)

52,540 Website Link Clicks from Facebook (2025)

Impact Summary Building Enduring Market Authority in LA’s Most Competitive Medical Vertical

Long-Term SEO Leadership

Sustained #1 rankings across core procedures created a defensible position in one of the most saturated ophthalmology markets in the country.

Creative That Supports Decision-Making

Photography and video were not aesthetic additions. They became functional tools that increased engagement and improved conversion behavior.

Measurable Growth in Traffic and Leads

Year-over-year gains in organic users and appointment requests demonstrated clear ROI from strategic refinements.

Positioned for Expansion

As the practice continues to add locations and advanced procedures, the digital foundation supports scalable growth across broader search terms and metro areas.

Trusted by Patients, Proven by Performance

With more than 300 organic leads generated monthly and decades of clinical credibility behind the brand, this partnership reinforces a simple truth. In competitive medical markets, experience paired with disciplined execution wins.

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