Objectives & ApproachHelping Patients Find & Feel the Longhorn Difference
When Studio 3 first met the executive team of Longhorn Imaging, they had just opened their eighth location in the Austin area and plans to expand into San Antonio were on the near horizon. They were mid-redesigning their website, but early prototypes hadn’t met expectations or approximated the “gold standard” in their tagline.
The initial request was to take over the website design. As the project took shape, it became clear that custom visuals were needed. Since the concierge care and spa-like atmosphere are intrinsic to the brand, website visitors should be able to see and feel what it’s like to be a Longhorn patient.
With multiple locations, each serving a different community, the site would also benefit from a multi-local structure to represent each authentically. While the company was already attracting steady new business, optimizing for Local SEO offered a clear path to greater visibility and new patient growth, making S3 Multi-Location Technology™ a key piece of the new build.
Eight Locations, One Shoot
Road-tripping to eight locations in two days, the Longhorn Imaging photo and video shoot was one of the most jam-packed the Studio 3 Media team has ever planned. The goals: show the size of the company’s footprint, highlight each center’s local feel, create unique assets for every website location page, and give visitors a glimpse of Longhorn’s patient experience and technological edge.
Visualizing the Value Prop
The creative strategy for the new Longhorn website was to make it a clear, visual expression of the company’s value proposition. Every differentiator, from state-of-the-art equipment and advanced technology to spa-like atmosphere, concierge-level service, financing options, and more, was highlighted in photo, video, and messaging both individually and as part of the whole.
Search Marketshare Takeover
Before launch, Longhorn’s site ranked on Page 1 for only one of its eight locations and appeared sporadically in the local 3-pack. Competitor and search volume analysis in each market shaped a new sitemap, keyword list, and content strategy. Using S3 Multi-Location Technology, the new site launched not just a new look but a broad search initiative.
