Objectives & ApproachDigitally Scaling a Multi-LocalFrom Three to Forty-Two Locations
When Studio 3 first met wellness entrepreneurs Dr. Alex Spinoso and Brett Messer, they were less than a year into building Genesis Lifestyle Medicine. They owned three clinics, each operating under a different business name. There wasn’t a website or logo for the Genesis brand yet.
Studio 3’s scope was ground-up: branding, website development, and launching a new digital marketing initiative.
With aggressive expansion planned, a multi-location site architecture and SEO approach would be imperative. In fact, the software and web development required for the Genesis project is what became the foundation of S3 Multi-Location Technology™.
At that time, some agencies still advised separate websites for each business location. Besides being cost-prohibitive, that approach carried the liability of fracturing a brand and diluting search visibility. What Genesis needed was a single brand hub, serving multiple clinics, structured to support entrepreneurial vision.
Visualizing the Brand
The founders had a clear vision for Genesis: a network of nationwide clinics unified by standardized principles of industry-leading wellness therapies, a family approach, a strict no-wait policy, and a luxury experience within driving distance. The brand visuals needed to reflect all of this while being versatile for different markets, scalable for new locations, plus intuitive for others to apply to ensure brand consistency.
Hyper-Local x Multi-City
Marketing for med spas is hyper-local. While patients may travel farther for surgical procedures, the drive radius for non-surgical treatments is usually narrower. Beyond organic SEO, capturing “near me” queries, appearing in Google Maps’ 3-pack, and optimizing for mobile search are critical strategies. The new website needed to prioritize local reach, then multiplied across dozens of cities and states.
Digital Infrastructure for Future Locations
While Studio 3’s engagement with Genesis began with three locations, there were plans in motion to expand into new cities and states soon. Given the founders’ rapid pace, the website needed a scalable architecture so that within days or weeks, Studio 3 could launch new digital presences ahead of each physical opening.
