Objectives & ApproachA Decade of Brand Evolution,From Early Days to Global Recognition
Studio 3 has served as Dr. Rahban’s website marketing agency for over ten years now, since shortly after he founded his Beverly Hills practice. In many ways the growth trajectory of Dr. Rahban's brand parallels and carries Studio 3’s own brand story.
Within one year of launching Dr. Rahban’s first website, it was showing atop internet search results for the most competitive plastic surgery procedures in Beverly Hills. Given Beverly Hills is looked to nationally, even internationally as a de facto capital for the aesthetics industry, that a newer practice was suddenly dominating Search had other plastic surgery centers across the country buzzing.
Over the years, the radyrahban.com site has been redesigned and modernized multiple times to match the brand’s evolution and expansion. In parallel, Dr. Rahban’s launch of the Plastic Surgery: Uncensored podcast in 2019, now ranked among the top 1% globally, together with his social media following in the hundreds of thousands, has built one of the most recognizable plastic surgery practices in the world.
Reverse Engineering Page 1
The first radyraban.com site was a collaborative design and build between Dr. Rahban and the Studio 3 Creative and Performance teams. Post-launch, the initiative focused on identifying the SEO strategies of top-ranking competitors, essentially reverse engineering them, then refining and improving upon those tactics. Aggressive backlinking, content optimization, and technical SEO combined to place the new site at the top of page 1 within the first year.
Plastic Surgery Uncensored
Following the website launch, over the years Dr. Rahban initiated a number of top-funnel marketing initiatives, most notably his podcast Plastic Surgery Uncensored and serial educational content through social media, to grow brand awareness. Paired with bottom-funnel strategies, this full-funnel approach has been highly successful.
Sexy, Classy, Chic
As the brand evolved over the years, there have been numerous website redesigns, along with new photography and video shoots to add, update, and keep current the brand’s visual content. The latest design, launched in 2024, executed a creative direction that is sexy, chic, and classy.
