Objectives & ApproachFirst-Class Everything for the First Triple-Board Certified
When Dr. Mentz’s office first contacted Studio 3, the practice was strictly looking to redesign its website, with no interest in performance marketing. Dr. Mentz was already among the most recognized plastic surgeons in the U.S., with patients traveling in for procedures.
The main concerns were that the practice had three separate websites instead of one definitive site, and the three appeared somewhat outdated, particularly when compared to the stature of Dr. Mentz’s CV and Signature Concierge Care model. With remote clientele searching from anywhere in the nation, the practice needed a site that would convey within a few scrolls or clicks that traveling to Houston for their surgery was an ideal choice.
While SEO wasn’t the original request, upon launch the new site immediately climbed in search rankings. Still today, it holds #1 positions for many of the most competitive searches in plastic surgery, with SEO now a central part of the practice’s marketing initiative.
The Definitive Destination
The work to reconcile and combine three different websites into one authoritative hub was quite an undertaking. Even though the practice didn’t request SEO, when redesigning any website there’s always an inherent responsibility to preserve whatever digital footprint exists. Creatively, the effort focused on coalescing all existing brand assets into one showpiece for a practice built on destination medicine.
The Image of Surgical Mastery
Central to the request from Dr. Mentz’s team was the production of high-quality visuals to anchor the new website. Studio 3’s Creative and Media teams collaborated to plan an on-location photoshoot in Houston, with every detail mapped in advance through visual reference decks: lighting standards, wardrobe recommendations, staging concepts, and composition guidelines.
Expertise. Experience. Authority.
The byproduct of combining the value of three websites into one, plus the work of Studio 3’s Creative team on brand presentation, along with what the Content team contributed was bound to benefit SEO. Forty-six brand-new web pages were produced. Given Google’s preference for websites that demonstrate Experience, Expertise, Authority, and Trustworthiness (EEAT), Dr. Mentz’s new website would become favored in Search.
