Objectives & ApproachSupporting Surgical Innovation and Scientific Advancement
Dr. Karam has been a valued client of Studio 3 since 2018. Paralleling the evolution of the Vertical Restore and the KaramMD brand, multiple collaborations have refined the practice’s website and helped to expand its digital marketing reach over the years.
Before the partnership, drkaram.com organically ranked at an average position of 15 (mid-page 2) for plastic surgery keywords in San Diego. It was an oddity, given Dr. Karam has been voted San Diego’s Best Facial Plastic Surgeon by the city’s luxury lifestyle publications every year since 2010. The first website Studio 3 created with Dr. Karam quickly took over local search, increasing web traffic 5.3X and with eight times more internet leads in the first two years.
Today Dr. Karam’s practice is no longer limited by locality. It’s a global brand, with patients traveling worldwide for its patented two-pronged approach to facial rejuvenation: Vertical Restore® and the Karam MD Trifecta®.
The next and newest website for Dr. Karam is set to launch in late 2025.
Vertical Restore® + Karam MD Trifecta®
Early SEO strategies for Dr. Karam focused on capturing geo-specific searches to increase brand visibility and patient leads. With the growth in popularity of the practice’s proprietary techniques and patented procedures, the digital strategy for the website and SEO needed to evolve to capture interest in the Vertical Restore not just locally, but nationally and globally.
It’s A Quality, Not A Style
Some plastic surgeons are known for a certain specialty or style. The Vertical Restore brand is not a style, it is a measure of quality. Paralleling this, the website and marketing focus on spotlighting surgical results and the innovative techniques that deliver them, rather than chasing trends. When working with a world-class brand, the priority in marketing is staying true to core brand principles that stand the test of time.
Complementing the Marketing Funnel
Dr. Karam has built immense top-funnel visibility, with a global audience as an author, speaker, and through educational content on social media reaching millions. When supporting a brand of this stature, Studio 3’s responsibility is to ensure those efforts are complemented at the bottom of the funnel, with the website and SEO representing and validating the brand, capturing interest, and converting awareness into inquiries.
