Objectives & Approach
Social and Brand Growth: From Zero to 230K+ Followers
When Studio 3 and Athenix initiated its professional relationship. Athenix was a growing Southern California brand with a modest Facebook following, yet to capitalize on Instagram. TikTok was just growing in popularity in the US. Twitter was still called Twitter.
For the aesthetics industry Athenix was ahead of its time in social media marketing. They introduced innovative content collaborations with patients, were early adopters of influencer marketing, and launched brand ambassador campaigns that many other practices would later copy.
From zero presence to over 185,000 followers on Instagram and tens of thousands more on TikTok and Facebook, the Athenix and Studio 3 collaboration is now over seven years strong and continues growing. Engagement rates and click-throughs to their website far outpace industry averages. Today the Athenix brand spans the Western U.S. and social media continues to be a primary driver of its top-funnel marketing.
Building a Social Presence From Scratch
Building from the brand’s initial social media foothold on Facebook, Studio 3 and Athenix launched its Instagram account and later TikTok. As defined by the Athenix marketing team, the goal was to provide useful, engaging, and authentic content to build a digital community within the aesthetics industry.
Pioneering Influencer and Patient Campaigns
Athenix was an early adopter of influencer and patient-led storytelling in aesthetics, introducing innovative collaborations and launching a brand ambassador program that set a model many practices would later follow.
Social Filming and Boosting
Annual on-location social film shoots and strategically boosting key posts have been key ingredients that built an Instagram following from zero to now more than 236K followers across all social platforms.
