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Alliance Animal Health Your Practice, Our Priority

A scalable SEO initiative for the nation’s largest joint-venture VSO. Optimizing 200+ local websites across 27 states, driving a 71% year-over-year increase in organic traffic.

Alliance Animal Health

The largest Veterinary Services Organization (VSO) in the U.S. to operate exclusively through joint-venture partnerships with veterinarian clinics, Alliance Animal Health works with more than 225 practices across twenty-seven states. 

Founded by a Harvard MBA, the company’s unique model supports local practice culture and medical autonomy while providing doctors with business resources, operational support, and strategic guidance to grow their small-town or big-city practice. By helping to manage a clinic’s back-office, they enable doctors to focus on what they do best, caring for patients. 

As the alternative to traditional consolidators and corporate chains, Alliance Animal Health is now among the fastest-growing organizations in pet care today.

Services


Key Performance Metrics

181 Cities Targeted

98% Ranking on Page 1

+71% Website Traffic (U.S.)

Alliance Animal Health

Testimonial

The Studio 3 team has been a dream to work with. They are fast, effective and always open to finding creative solutions to our business needs. It’s been a delight every step of the way. They’re a rare gem to find as an agency partner.

- Christy Sherrick, Senior VP Marketing

Objectives & Approach A Scalable Search Model for a Nationwide Network

When Studio 3 met Alliance Animal Health, they worked with just over fifty clinics. Reflecting the popularity of its joint-venture model, the network has since grown nearly fivefold to more than 225 practices nationwide, from LA, Miami, and New York City to Hebron, Kentucky; Emerson, Nebraska; and Kronenwetter, Wisconsin.

One thing that veterinary clinics often struggle with is access to effective digital marketing. Large agencies can be cost-prohibitive, while local vendors may lack the capabilities to make the investment worthwhile. Among the many services Alliance provides to partners is top-tier digital marketing support to increase online visibility and generate new patient leads.

Alliance identified Studio 3 as the national agency uniquely positioned to deliver this caliber of marketing support at scale, with speed of deployment and demonstrable results.

200+ Practices Nationwide

To date, Studio 3 has search-optimized more than two hundred (200) veterinary practice websites within the Alliance network. Each clinic is approached individually. The market is analyzed for opportunities, the website audited for strengths and weaknesses, and a strategy deployed to generate new, qualified patient leads.

“Veterinarian Near Me”

Priorities include ensuring each clinic’s website appears for searches related to pet healthcare and veterinary services in its geographic area. Local queries like “veterinarian near me” and strong visibility in Google Maps are critical targets.

From Yukon, OK to New York, NY

Every market is different. Local semantics, user behavior, search volume, and geographic variety are just a few of the factors considered when working with an Alliance partner practice. The ability to adapt and scale up or down is essential to the program’s success.


Search Engine Optimization (SEO) Two Hundred Websites: 98% on Page 1

Most veterinary practices Alliance Animal Health partners with has an existing website. While some are kept up to date, many were built years ago and haven’t been evaluated against current search marketing best practices. Each project begins with an analysis of the existing market, followed by a comprehensive SEO overhaul that addresses on-page elements, internal linking, technical structure, metadata, and schema markup.

+205 Veterinary Websites

83% Top 3 Rankings

+71% Website Traffic (U.S.)

Numbers of Websites SEO Optimized Semiannual
Organic Rankings / Priority Keywords Years

Impact Summary Your Practice + Alliance Animal Health, S3’s Priority

“Near Me” Success

There are over 450,000 “near me” searches each month for veterinary services nationwide. Statistically, these searches are highly likely to convert soon after. By focusing its SEO initiative on “near me,” Alliance Animal Health partners target some of the highest-intent searches on the internet.

Veterinary Visibility

In the most recent year, Studio 3’s SEO services contributed to a 71% global increase in organic website traffic for Alliance Animal Health partners. This represents tens of thousands of pet owners finding these veterinary practices online.

National Value at the Local Level

For most owner-operated veterinary practices in smaller cities or towns, the budget required to hire a national agency with the resources, credentials, and capabilities of Studio 3 wouldn’t be feasible. Through the relationship with Alliance Animal Health, every partner practice receives national-level expertise in their hometown.

Proven Model for Scale

Through years of collaboration, Studio 3’s SEO framework has grown in step with Alliance’s expansion, demonstrating a repeatable, scalable model that will support more partner practices and new markets in the future.

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