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S3 Approach to SEO People-First SEO for Search and AI Answer Engines

Google keeps stressing that People > Search Engines. With AI answer engines capable of generating conversational, human-like responses, search behavior is shifting dramatically. Even so, agencies continue chasing the “quantity” game, overloading sites with keyword repetition, rigid backlink numbers, and content quotas. The outcome is predictable: text-heavy pages no human being wants to consume, hurting SEO performance instead of helping it.

Today, SEO is more of a “quality” game, requiring intuitive UI/UX and information that offers genuine value to real people rather than to an algorithm.

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Get Your Brand Right

If your website is looking and sounding like “every other med spa” in the market with a template, that’ll be the first issue to fix. People-First SEO begins with brand clarity: 1) What do you give people?, 2) How/why are you better or different than competitors? Success in AI-driven search depends on strong brand differentiation.

People-First Strategy

When visitors engage with your content—whether visuals, videos, copy, or design—Google takes notice. Time on the website and interaction signal value, boosting your rankings and exposure. At its core, SEO is simple: deliver more value to people.

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Beyond Your Website

Your website is the heart of any SEO effort, no doubt. Yet “off-page” factors (signals beyond your site) decide whether you rank on Page 1 or stay unseen. That’s why Studio 3 SEO covers more than websites. We optimize your full digital presence.

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Dynamic > Static

Google introduces 2–4 Core Updates every year, along with hundreds of smaller algorithm changes. Each one can move your site up or down in search rankings. Meanwhile, competitors are constantly working to outrank you. Lasting visibility requires a proactive, strategic SEO initiative that never stops evolving.

S3 Search Engine Optimization (SEO) How A Website Is Built Matters. SEO Isn’t Frosting, It’s Baked In

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SEO for Med Spas People Feel Oversold. SEO Provides Credibility.

Less than 10% of internet users will click the first Ad they come across. Instead, nearly 68% take a more thoughtful approach, focusing on trust signals: reviews and ratings tied to Local SEO, organic recommendations from Google, recognizable brand names, and repeated visibility powered by Holistic SEO. Strong SEO elevates your credibility online, guiding potential clients to select you over others.

Highest CTR

Organic results dominate with the highest Click-Through-Rate (CTR) across all search channels. Conversion averages 14.6%, compared to just 1.7–4.9% for other methods. Plus, 54% of leads flow to the Top 3 Organic results. Paired with search volume, the math shows more and better-quality leads.

Local SEO

Google Maps (the “3-Pack”) drives more than 20% of leads, and that number rises on mobile searches. Because 60%+ of all searches occur on mobile devices, S3 SEO ensures Google Business Profiles (GBPs) are fully optimized to be visible on Local Search.

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S3 SEO Specialities SEO Specialization and Record of Results

At Studio 3, SEO isn’t just a service, it’s our foundation. Since 2011, we’ve focused exclusively on SEO services, building growth through word-of-mouth as people witnessed our clients succeeding in high-profile markets. Today, our team of over a dozen SEO technicians, trained entirely in-house, uses our full-stack toolkit to drive consistent results in search marketing.

Holistic Marketing Campaigns

While SEO is a vital channel, it’s just one piece of a larger strategy. At Studio 3, our full-service team spans Email, Social, and Digital Ads, ensuring SEO works alongside every other marketing channel. What you get is an integrated, full-funnel approach that strengthens your brand across the board.

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Ciaravino Total Beauty

Case Study Ciaravino Total Beauty

Ciaravino Total Beauty is one of the world’s leading breast implant surgery centers, led by board-certified plastic surgeon Dr. Kriti Mohan. Fellowship trained in microsurgery and reconstructive surgery, and published in peer-reviewed journals, Dr. Mohan combines surgical precision with aesthetic excellence. The practice continues the legacy of renowned breast surgeon Dr. Michael Ciaravino and has become a destination...

#1 "Top Breast Surgeon Houston"

+131% Web Traffic, Year 1

54% Web Traffic, CAGR

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Aurora Medical Spa

Case Study Aurora Medical Spa

Originally founded in 2006 by aesthetics entrepreneur and CEO Paige Boyer, Aurora Medical Spa has grown to become a recognized multi-state brand.

Revered by patients for its modern hospitality, skilled technicians, and bespoke treatments, the brand operates five med spas in its home state of Missouri. It consistently ranks among Allergan’s Top 10 providers in the region and its three Allergan National Trainers ...

2.2x Web Content

+199% Web Traffic, 6 Months

2.5M IG Impressions, 2 Months

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Dr. Henry Mentz

Case Study Dr. Henry Mentz

Dr. Mentz is America’s first triple board-certified plastic surgeon and a founding partner of the Aesthetic Center for Plastic Surgery (ACPS) in Houston, a destination practice for patients worldwide. 

Over a 35-year career, Dr. Mentz pioneered abdominal etching and other body-contouring innovations that are now performed industry-wide. He’s consistently ranked in the top 10 by Newsweek among the nat...

80% Keywords Ranking #1

100% Keywords in Top 3

3.9x Annual Website Traffic

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Genesis Lifestyle Medicine

Case Study Genesis Lifestyle Medicine

Genesis is a multi-disciplinary wellness brand founded by Dr. Alex Spinoso and Brett Messer, offering advanced weight loss, aesthetics, and regenerative treatments. 

Since opening its first clinic in 2019, the brand has expanded to forty-two (42) locations nationwide, serving more than 100,000 patients. Its footprint now extends from California, Nevada, and Colorado, to Texas, Tennessee, and Florida, and up the ...

+5k Keywords Tracked

63k Monthly Organic Traffic

226% Web Traffic, CAGR

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Portland Plastic Surgery Group

Case Study Portland Plastic Surgery Group

The Portland Plastic Surgery Group is the largest private practice of its kind in the Portland-Vancouver metro area. Founded over 25 years ago by a Harvard-trained surgeon, the group’s leadership is comprised of four board-certified surgeons: Dr. Shannon O’Brien, Dr. Daniel Zegzula, Dr. Austin Hayes, and Dr. Kyle Baltrusch.

The group is routinely recognized as “Top Doctors” in local publicatio...

67 Project Days

3x Search Impressions

+40% Website Leads

View Case Study
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S3 Client Experience Your marketing partner should be communicative, proactive and effective

Studio 3 took the time to understand our story, our clients, and the feeling we want people to have. They created a complete follow-through package, from a beautifully redesigned website to engaging emails and social media, so every touchpoint feels co...

Studio 3 took the time to understand our story, our clients, and the feeling we want people to have. They created a complete follow-through package...

Aurora Medical Spa

Multi-State Med Spa Brand, Ranked in the Top 0.05% Nationwide

2.2x Web Content

+199% Web Traffic, 6 Months

2.5M IG Impressions, 2 Months

Services

Our collaboration with Studio 3 has been nothing short of exceptional. We’ve experienced measurable growth across every key area. Our website has evolved into a refined, high-performing platform that reflects the quality of our brand. Online visi...

Our collaboration with Studio 3 has been nothing short of exceptional. We’ve experienced measurable growth across every key area. Our website...

Dr. Henry Mentz

America’s First Triple Board Certified Plastic Surgeon

7,663 Website Visuals

100% Keywords Ranking Top 3

3.9x Annual Website Traffic

Services

We couldn't be more impressed. From the beginning, Studio 3 took the time to understand our business goals and crafted a tailored strategy that delivered results. Our website not only looks stunning, it ranks on the first page for high-value keywords t...

We couldn't be more impressed. From the beginning, Studio 3 took the time to understand our business goals and crafted a tailored strategy that del...

Genesis Lifestyle Medicine

National Network of Med Spas from California to Florida

42 Location Homepages

1,204x Web Traffic, 5 Years

226% Web Traffic, CAGR

Services

We’ve worked with Studio 3 for several years and the experience with their social media team has gotten better each and every year. They're brand-aware, creative, and quick to respond to any of our needs. They bring fresh content forward and alwa...

We’ve worked with Studio 3 for several years and the experience with their social media team has gotten better each and every year. They're b...

Athenix

Multi-State Aesthetics Network Serving the Western U.S.

+37k TikTok Followers

+186k Instagram Followers

+87.5% Facebook Followers

Services

They captured the personality and the spirit of our team so beautifully.  In particular, their photography style is uniquely authentic and just so special. The effect on our new patients far exceeded our expectations.

They captured the personality and the spirit of our team so beautifully.  In particular, their photography style is uniquely authentic and jus...

Portland Plastic Surgery Group

Portland’s Largest Private Practice. Four Board Certified Surgeons

67 Project Days

3x Search Impressions

+40% Website Leads

Services

We’ve worked with the Studio 3 team for five years, and I can say without hesitation they are the absolute best in the business. From day one, they invested the time to understand the heart of our brand and then brought it to life. The work goes ...

We’ve worked with the Studio 3 team for five years, and I can say without hesitation they are the absolute best in the business. From day one...

SVIA

Network of Luxury Aesthetics Centers Serving Northern California

1M Social Impressions, 8 Months

4.7x Engagement vs. Industry Avg

+51% Lead-to-Consult Rate

Services

S3 Core Services More Marketing Services

Digital Advertising

Show up at the top of search results when clients are looking for the services you offer.

Email Marketing

Take advantage of the highest ROI, most economical marketing channel in digital.

Social Media Marketing

Build brand value with authentic and engaging content that people admire and remember.

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