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Apr

Mastering Before & After Patient Photos

More than anything else, potential patients will focus on just two things to decide whether to see you or another provider entirely:Your ratings and reviews on Google and Yelp. Your Before & After Photos (BAPs). Before-and-after photos and videos are a make-or-break of an...

Apr

8 Before & After Photo Mistakes That Undermine Trust

Before-and-after photos are one of the most powerful tools in your marketing toolkit. They let potential patients see the transformative results you deliver and help them visualize their own aesthetic journey. But even slight inconsistencies between a before and after photo can m...

Aug

SEO in The Age of AI: How to Do Generative Engine Optimization (GEO)

“GEO” doesn't replace SEO, but it represents an upcoming shift in online marketing for your business. As millions of your potential prospects, patients, clients or customers switch to AI-assisted search, GEO (pronounced G-E-O) will help prevent your product, bra...

Aug

How Social Media’s Biggest Plastic Surgeons Reach Millions

Social media's biggest plastic surgeons share more than a few things in common. Their strategies could turn social into an effective lead gen asset for your practice. Or benefit you in other tangible ways we’ll also cover. From Taboo to Totally! Our earliest clients a...

Aug

How to Choose & Vet a Medical Marketing Agency

As a medical provider or plastic surgeon, patients research your results and credentials thoroughly before ever visiting or choosing you. Because: • Not all surgeons have the same training and experience. • Not all surgeons get the same results. • Not all pl...

Mar

2024: Are You Shifting With Our Economy, or Falling Behind?

In 2024, most industries and businesses are contending with these macroeconomic factors: Geopolitical uncertainties impacting global financial markets, affecting consumer spending. Profit-margin threats like stubbornly high inflation and increasing salarie...

Mar

Social Media Mistakes That Stunt Brand Growth

Social media builds brands and businesses when it's done smartly and consistently. This quick list covers some of the more common mistakes that do the opposite, according to social specialists at Studio 3 Marketing. These snags and snafus can turn social spend into an expen...

Mar

Best Social Media Apps for Brands and Businesses

Social media is undeniably part of building a recognized and respected brand or business. An active social presence says a brand is likely authentic and that a business is alive and well: Its people are real and relatable, and its products are being shipped. Several social sites...

Mar

SMBs, It's Time to Press ‘Publish’ and ‘Post’ as Often as Possible

Some 20,000 media jobs were lost last year, and current estimates suggest that number could be even higher this year. For most, website traffic dropped and advertising revenue followed, eventually cutting jobs and shuttering whole news outlets—The Messenger and Vice among t...

Mar

Image says SEO on a computer chip or mother board.

State of Search: A Summary of Changes and Advice for CEOs & SEOs

Back-to-back Google algorithm updates changed the search landscape in late 2023, leading into 2024. Change is the only constant for Google, but its recent updates were particularly dramatic. This summary covers key changes and how you can capitalize on them. For context, Google i...

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