A complete SEO strategy delivers 1) greater brand visibility, 2) more sign-ups, and 3) lower cost-per-acquisition. Though Google still powers 88% of searches, search marketing now demands more: optimizing not just for Organic but also for AI-driven answers, Local listings, Sponsored results, and platforms beyond Google on both mobile and desktop.
Show Up Everywhere New Clients Are Searching
Search Engine Optimization (SEO) Services for Legal
S3 Approach to SEO People-First SEO for Search and AI Answer Engines
Google continues to highlight that People > Search Engines. As AI answer engines increasingly deliver responses that mimic human conversation, the way people approach search is being transformed. Despite this, many agencies remain locked in the “quantity” game: endless keyword stuffing, backlink prescriptions, and formulaic content schedules. These tactics create websites overloaded with copy that no human being wants to read, reducing SEO effectiveness.
In today’s world, SEO is about the “quality” game: building excellent user experiences and publishing content that truly resonates with and helps human audiences.
Supporting Services
Get Your Brand Right
If your template site makes you appear and sound like “every other law firm” in your market, that’s your first problem. People-First SEO means defining your brand clearly: 1) What value do you offer?, and 2) How/why are you different? Optimizing for AI search depends heavily on brand differentiation.
More Than Your Website
No question, your website is the centerpiece of any SEO campaign. At the same time, “off-page” factors (existing outside of one’s website) will determine the difference between Top of Page 1 and obscurity. S3 SEO services aren’t just for your website; we address your entire digital presence.
Dynamic > Static
Every year, Google releases 2–4 Core Updates plus hundreds of minor adjustments to its algorithm. Each update creates winners and losers in search rankings. At the same time, competitors are pushing to move ahead. To build and maintain visibility, your website must have an ongoing, thoughtful SEO strategy in place.
SEO for Law Firms People Feel Oversold. SEO Provides Credibility.
While some internet users default to clicking the first Ad that pops up, this accounts for fewer than 10%. The real decision-makers (around 68%), ignore Ads and look for deeper trust signals: reviews and ratings (Local SEO), who Google ranks organically (Organic SEO), brand familiarity (Brand Marketing), and consistent exposure (Holistic SEO). Powerful SEO builds credibility and ensures your name gets chosen.
Highest CTR
Leads from Organic results deliver the highest Click-Through-Rate (CTR) of any search marketing channel. They convert at 14.6% on average, while others convert at just 1.7–4.9%. Even more, 54% of all leads go to the Top 3 Organic results. With search volume factored in, this means more and higher-quality leads.
Local SEO
Over 20% of all leads originate from Google Maps (the “3-Pack”), and the share is even greater on mobile. With more than 60% of internet searches happening on mobile devices, S3 SEO always prioritizes optimizing Google Business Profiles (GBPs) to capture Local Search opportunities.
S3 SEO Specialities SEO Specialization and Record of Results
SEO has always been intrinsic to Studio 3. We launched in 2011, exclusively providing SEO services, and much of our growth came from word-of-mouth as people heard about our clients thriving in competitive markets. Today, we have more than a dozen SEO technicians, trained fully in-house, to apply our full-stack SEO toolkit to help clients succeed in Search Marketing.
Holistic Marketing Campaigns
SEO is essential, but it’s only one part of the bigger marketing picture. As a full-service agency with expert teams in Social, Email, and Ads, we build SEO strategies that align seamlessly with broader marketing campaigns, supporting a connected, full-funnel brand approach.
Supporting Services
S3 Feed: Search Engine Optimization (SEO) The Future of SEO Is More About Understanding People Than Search Platforms
Espinoza & Brock
Case Study Espinoza & Brock
Espinoza & Brock is the gold standard for Texas work injury law firms, led by Javier Espinoza, Lara Brock, and their team of eight attorneys.
As a first-generation American immigrant with blue-collar roots and the first in his family to graduate high school, Javier founded his firm to be “The Voice of the Worker.” He joined forces with Lara, who was raised in a working-class home that preached “...
2.5x Website Content
6 Custom Videos
+73.2% Website Traffic YoY
SEO Campaigns for Multi-Location Businesses
Location-Aware Homepages
S3 Multi-Location Technology adapts branding and content to reflect the city where users are searching.
Dynamic Navigation
Navigation updates automatically based on visitor location, ensuring a relevant, user-friendly local experience.
Infrastructure for Scale
Our platform supports rapid expansion into new cities and states, building digital footprints efficiently.
Multi-Location SEO
Designed for multi-city strategies, S3 Multi-Location Technology is structured for strong regional SEO results.
Supporting Services
S3 Client Experience Your marketing partner should be communicative, proactive and effective
From the very beginning, Studio 3 set themselves apart with professionalism and a genuine commitment to our vision. They didn’t just design a website; they created an online presence that reflects who we are. What impressed us is they welcomed fe...
From the very beginning, Studio 3 set themselves apart with professionalism and a genuine commitment to our vision. They didn’t just design a...
Espinoza & Brock
Texas’ Premier and Fully Specialized Work Injury Law Firm
2.5x Website Content
6 Custom Videos
+73.2% Website Traffic YoY
Services
Our firm expects and requires excellence in how we conduct our business and treat our clients. Studio 3 has matched that excellence in their service to us. They’ve been brilliant in how they’ve gotten to know us and helped shape the vision ...
Our firm expects and requires excellence in how we conduct our business and treat our clients. Studio 3 has matched that excellence in their servic...
Turnbull Moak Pendergrass
Leaders in Complex Litigation; National Trial Lawyers
Services
S3 Core Services More Marketing Services
Digital Advertising
Show up at the top of search results when clients are looking for the services you offer.
Email Marketing
Take advantage of the highest ROI, most economical marketing channel in digital.
Social Media Marketing
Build brand value with authentic and engaging content that people admire and remember.
