Beyond a logo or tagline, branding is how a law firm becomes distinguished and remembered. Perception is shaped by the ways in which clients read, hear, see, and experience your firm. When done right, branding isn’t created out of thin air. It’s engineered from a creative strategy that analyzes your vision, competitors, market, and ideal clients.
Hanauer Law Communicate More Clearly, Differentiate More Convincingly
View Case StudyS3 Approach to Branding Branding Is an Equally Strategic and Creative Process
The Studio 3 branding process begins with a thorough discovery phase, connecting to the essence of your business: your vision, values, and market. We build brand pillars: mission, positioning strategy, value proposition, market differentiators, client profiles, attributes, voice, and more. The result is a visual and verbal identity that is authentic to your firm’s values.
Supporting Services
Claim Your Position
At its core, branding is about identifying and clarifying what sets your law firm apart and why it matters to your clients. Without a well-defined, strategic position in the market, even an impressive design or thoughtful messaging may fall short of their intended impact.
Design Shapes Perception
From the very first touchpoint, potential clients start forming impressions of your firm. Visual choices, like your logo, color palette, typography, and layout, matter. Caring about every detail of the client experience helps establish trust well before the initial consultation.
Integrated Brand Strategy
Your brand is the through-line of every aspect of your marketing. Whether someone sees your website, clicks on an ad, or opens a proposal, every interaction should feel intentional and cohesive. Consistency reinforces recognition and nurtures trust in your firm.
Brand Guidelines
A strong brand doesn’t just appear consistent. It makes consistency easy to maintain. Every Studio 3 branding engagement produces detailed Brand Guidelines that align your internal team and direct partners in accurately representing you across any format or channel.
Branding for Lawyers Be Recognized, Understood, and Remembered
Strong legal brands consider every detail of the client experience. Whether someone sees an ad, visits your website, or walks into your office, what they see, how it’s presented, and how it makes them feel contribute to their perception. A clear, cohesive brand leaves a lasting impression that keeps your firm front-of-mind for the right reasons.
The Rule of 7
One of marketing’s most enduring truths is that people need 5 to 7 interactions before remembering a brand. Repetition helps. But without consistency, repetition can’t build the recognition every brand depends on.
Brand Blueprint
Every law firm can benefit from Brand Guidelines that serve as a blueprint for its core pillars, articulating its voice and message, and cataloging visual assets with explicit dos and don’ts for the marketplace.
S3 Branding Specialities Master's in Fine Arts With a Decade of Experience
Our Studio 3 Branding Director brings a Master’s degree in Fine Arts and a decade of creative marketing expertise. His artistic career includes exhibitions in Italy, France, and across the US, highlighted by immersive installations in Southern California that merge art with the desert landscape.
Under One Roof
The Branding team at Studio 3 works side-by-side with the Performance Marketing and Design teams. This partnership delivers a cohesive brand expression and seamlessly executed campaigns across every marketing platform.
S3 Feed: Brand Education Branding Points the Direction. Then Marketing Gets You There.
Goff Law Group
Case Study Goff Law Group
With six offices in city centers, 500+ billboards across the state and spots on radio and TV including a sole sponsorship of the recent Summer Olympics broadcast on NBC, the Goff Law Group is easily the most recognizable personal injury firm in Connecticut. It’s the vision of Brooke Goff, who set out to change the way injury law is practiced not only within her own firm but across the industry.
Attorney Goff fi...
18 AI Animations
2.5x Website Content
153 Project Days
Espinoza & Brock
Case Study Espinoza & Brock
Espinoza & Brock is the gold standard for Texas work injury law firms, led by Javier Espinoza, Lara Brock, and their team of eight attorneys.
As a first-generation American immigrant with blue-collar roots and the first in his family to graduate high school, Javier founded his firm to be “The Voice of the Worker.” He joined forces with Lara, who was raised in a working-class home that preached “...
1,229 Photos Captured
6 Custom Videos
42 New Web Pages
Hanauer Law
Case Study Hanauer Law
Hanauer Law is a boutique firm specializing in Criminal Defense and Family Law, with offices in Peoria and Wheaton, Illinois. In 2025, residents of Central Illinois voted them the top Family Law firm in the region in a local NBC poll.
Founding attorney Rob Hanauer has represented clients in thousands of state, federal, and appellate courtrooms across Illinois, including the U.S. Court of Appeals and Illinois Supreme ...
29x New Website Content
864 Photos Captured
3 Custom Videos
Turnbull Moak Pendergrass
Case Study Turnbull Moak Pendergrass
Having represented clients in 36 states and taking more than 115 jury trials to verdict, there are few plaintiff’s firms in the country that match the courtroom record of Turnbull Moak Pendergrass. Their cases often involve high-stakes litigation, advocating for everyday people faced with extraordinary circumstances, up against some of the world’s largest corporations.
Each of the firm’s three...
5 Days On-Location
91:48 Master Class Run-time
+3k Photos Captured
Scripted Commercials For Brand Marketing
Creative Spots
S3 Media develops original scripts and concepts for branded ads or lead-gen campaigns on TV or social.
On-Location, Anywhere US
Our crews travel nationwide, with the in-house team managing all permitting, locations, and logistics.
From Concept to Final
Complete pre-production, filming, and post-production offer finished assets for TV, social, and web.
AI and 3D Animation
In addition to live action, we design AI-generated visuals and custom 3D animation for branding.
Supporting Services
S3 Client Experience Your marketing partner should be communicative, proactive and effective
Studio 3 was the only marketing company able to take my vision for a true next-generation law firm and bring it to life. Before partnering with them, our presence was almost entirely offline, through billboards and TV. Now people can learn who we are, ...
Studio 3 was the only marketing company able to take my vision for a true next-generation law firm and bring it to life. Before partnering with the...
Next-Gen Law Firm in Connecticut; Female-Powered and Nationally Recognized
Services
I knew from the minute I met the Studio 3 team that we were a partnership meant to happen. Great minds, great hearts, and we share common values and goals. It’s a recipe for success.
I knew from the minute I met the Studio 3 team that we were a partnership meant to happen. Great minds, great hearts, and we share common values an...
“Best Attorneys in America” Awardee; Official Law Firm Sponsor of UH Athletics
+2.4x Website Traffic
+52% Case Sign-Ups, YoY
+13% Case Sign-Ups, QoQ
Services
From the very beginning, Studio 3 set themselves apart with professionalism and a genuine commitment to our vision. They didn’t just design a website; they created an online presence that reflects who we are. What impressed us is they welcomed fe...
From the very beginning, Studio 3 set themselves apart with professionalism and a genuine commitment to our vision. They didn’t just design a...
Texas’ Premier and Fully Specialized Work Injury Law Firm
2.5x Website Content
6 Custom Videos
+73.2% Website Traffic YoY
Services
Studio 3 brings a different kind of excellence to the world of website design and SEO marketing. When most agencies seek to commoditize their clients, they really spend the time to tell the emotional truths of each individual business. In an industry a...
Studio 3 brings a different kind of excellence to the world of website design and SEO marketing. When most agencies seek to commoditize their clien...
Legacy Law Firm Serving North Texas Communities for Thirty Years
6 Location Homepages
+76% Website Traffic YoY
+75% Keywords on Page 1
Services
More than just increased volume of new clients, what’s been surprising is the quality of case leads has markedly improved. People call in already sold on wanting to hire us just from what they’ve seen on our website.
More than just increased volume of new clients, what’s been surprising is the quality of case leads has markedly improved. People call in alr...
Voted #1 in Central Illinois; Peoria’s Criminal Defense and Family Law Firm
29x New Website Content
3.6x Website Traffic, Year 1
+59.8% Revenue, Year 1
Services
Our firm expects and requires excellence in how we conduct our business and treat our clients. Studio 3 has matched that excellence in their service to us. They’ve been brilliant in how they’ve gotten to know us and helped shape the vision ...
Our firm expects and requires excellence in how we conduct our business and treat our clients. Studio 3 has matched that excellence in their servic...
Leaders in Complex Litigation; National Trial Lawyers
Services
S3 Core Services More Marketing Services
Website Design (UI/UX)
Best-in-class websites designed to impress, built for performance marketing.
S3 Video & Photography
Custom visual assets to tell your brand story and connect with potential clients.