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S3 Approach to Branding Branding Is an Equally Strategic and Creative Process

The Studio 3 branding process begins with a thorough discovery phase, connecting to the essence of your business: your vision, values, and market. We build brand pillars: mission, positioning strategy, value proposition, market differentiators, client profiles, attributes, voice, and more. The result is a visual and verbal identity that is authentic to your firm’s values.

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Claim Your Position

At its core, branding is about identifying and clarifying what sets your law firm apart and why it matters to your clients. Without a well-defined, strategic position in the market, even an impressive design or thoughtful messaging may fall short of their intended impact.

Design Shapes Perception

From the very first touchpoint, potential clients start forming impressions of your firm. Visual choices, like your logo, color palette, typography, and layout, matter. Caring about every detail of the client experience helps establish trust well before the initial consultation.

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Integrated Brand Strategy

Your brand is the through-line of every aspect of your marketing. Whether someone sees your website, clicks on an ad, or opens a proposal, every interaction should feel intentional and cohesive. Consistency reinforces recognition and nurtures trust in your firm.

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Brand Guidelines

A strong brand doesn’t just appear consistent. It makes consistency easy to maintain. Every Studio 3 branding engagement produces detailed Brand Guidelines that align your internal team and direct partners in accurately representing you across any format or channel.

S3 Branding A Cohesive Brand Is Easier to Recognize and Harder to Forget

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Branding for Lawyers Be Recognized, Understood, and Remembered

Strong legal brands consider every detail of the client experience. Whether someone sees an ad, visits your website, or walks into your office, what they see, how it’s presented, and how it makes them feel contribute to their perception. A clear, cohesive brand leaves a lasting impression that keeps your firm front-of-mind for the right reasons.

The Rule of 7

One of marketing’s most enduring truths is that people need 5 to 7 interactions before remembering a brand. Repetition helps. But without consistency, repetition can’t build the recognition every brand depends on.

Brand Blueprint

Every law firm can benefit from Brand Guidelines that serve as a blueprint for its core pillars, articulating its voice and message, and cataloging visual assets with explicit dos and don’ts for the marketplace.

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S3 Branding Specialities Master's in Fine Arts With a Decade of Experience

Our Studio 3 Branding Director brings a Master’s degree in Fine Arts and a decade of creative marketing expertise. His artistic career includes exhibitions in Italy, France, and across the US, highlighted by immersive installations in Southern California that merge art with the desert landscape.

Under One Roof

The Branding team at Studio 3 works side-by-side with the Performance Marketing and Design teams. This partnership delivers a cohesive brand expression and seamlessly executed campaigns across every marketing platform.

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Goff Law Group

Case Study Goff Law Group

With six offices in city centers, 500+ billboards across the state and spots on radio and TV including a sole sponsorship of the recent Summer Olympics broadcast on NBC, the Goff Law Group is easily the most recognizable personal injury firm in Connecticut. It’s the vision of Brooke Goff, who set out to change the way injury law is practiced not only within her own firm but across the industry.

Attorney Goff fi...

18 AI Animations

2.5x Website Content

153 Project Days

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Espinoza & Brock

Case Study Espinoza & Brock

Espinoza & Brock is the gold standard for Texas work injury law firms, led by Javier Espinoza, Lara Brock, and their team of eight attorneys.

As a first-generation American immigrant with blue-collar roots and the first in his family to graduate high school, Javier founded his firm to be “The Voice of the Worker.” He joined forces with Lara, who was raised in a working-class home that preached “...

1,229 Photos Captured

6 Custom Videos

42 New Web Pages

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Hanauer Law

Case Study Hanauer Law

Hanauer Law is a boutique firm specializing in Criminal Defense and Family Law, with offices in Peoria and Wheaton, Illinois. In 2025, residents of Central Illinois voted them the top Family Law firm in the region in a local NBC poll.

Founding attorney Rob Hanauer has represented clients in thousands of state, federal, and appellate courtrooms across Illinois, including the U.S. Court of Appeals and Illinois Supreme ...

29x New Website Content

864 Photos Captured

3 Custom Videos

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Turnbull Moak Pendergrass

Case Study Turnbull Moak Pendergrass

Having represented clients in 36 states and taking more than 115 jury trials to verdict, there are few plaintiff’s firms in the country that match the courtroom record of Turnbull Moak Pendergrass. Their cases often involve high-stakes litigation, advocating for everyday people faced with extraordinary circumstances, up against some of the world’s largest corporations. 

Each of the firm’s three...

5 Days On-Location

91:48 Master Class Run-time

+3k Photos Captured

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S3 Client Experience Your marketing partner should be communicative, proactive and effective

Studio 3 was the only marketing company able to take my vision for a true next-generation law firm and bring it to life. Before partnering with them, our presence was almost entirely offline, through billboards and TV. Now people can learn who we are, ...

Studio 3 was the only marketing company able to take my vision for a true next-generation law firm and bring it to life. Before partnering with the...

Goff Law Group

Next-Gen Law Firm in Connecticut; Female-Powered and Nationally Recognized

+148% Website Content

8.7x Keywords on Page 1

-65.8% Reduced PPC CPA

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I knew from the minute I met the Studio 3 team that we were a partnership meant to happen. Great minds, great hearts, and we share common values and goals. It’s a recipe for success.

I knew from the minute I met the Studio 3 team that we were a partnership meant to happen. Great minds, great hearts, and we share common values an...

Trust Guss

“Best Attorneys in America” Awardee; Official Law Firm Sponsor of UH Athletics

+2.4x Website Traffic

+52% Case Sign-Ups, YoY

+13% Case Sign-Ups, QoQ

Services

From the very beginning, Studio 3 set themselves apart with professionalism and a genuine commitment to our vision. They didn’t just design a website; they created an online presence that reflects who we are. What impressed us is they welcomed fe...

From the very beginning, Studio 3 set themselves apart with professionalism and a genuine commitment to our vision. They didn’t just design a...

Espinoza & Brock

Texas’ Premier and Fully Specialized Work Injury Law Firm

2.5x Website Content

6 Custom Videos

+73.2% Website Traffic YoY

Services

Studio 3 brings a different kind of excellence to the world of website design and SEO marketing. When most agencies seek to commoditize their clients, they really spend the time to tell the emotional truths of each individual business. In an industry a...

Studio 3 brings a different kind of excellence to the world of website design and SEO marketing. When most agencies seek to commoditize their clien...

McCraw Law Group

Legacy Law Firm Serving North Texas Communities for Thirty Years

6 Location Homepages

+76% Website Traffic YoY

+75% Keywords on Page 1

Services

More than just increased volume of new clients, what’s been surprising is the quality of case leads has markedly improved. People call in already sold on wanting to hire us just from what they’ve seen on our website.

More than just increased volume of new clients, what’s been surprising is the quality of case leads has markedly improved. People call in alr...

Hanauer Law

Voted #1 in Central Illinois; Peoria’s Criminal Defense and Family Law Firm

29x New Website Content

3.6x Website Traffic, Year 1

+59.8% Revenue, Year 1

Services

Our firm expects and requires excellence in how we conduct our business and treat our clients. Studio 3 has matched that excellence in their service to us. They’ve been brilliant in how they’ve gotten to know us and helped shape the vision ...

Our firm expects and requires excellence in how we conduct our business and treat our clients. Studio 3 has matched that excellence in their servic...

Turnbull Moak Pendergrass

Leaders in Complex Litigation; National Trial Lawyers

31x Social CTR

91:48 Master Class Run-time

2.1x Industry Avg Open Rate

Services

S3 Core Services More Marketing Services

Website Design (UI/UX)

Best-in-class websites designed to impress, built for performance marketing.

S3 Video & Photography

Custom visual assets to tell your brand story and connect with potential clients.

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